Seminar hasil tentang dampak promosi instagram terhadap niat beli di hotel langham Jakarta = Result seminar on the impact of instagram promotion on purchase intention at the langham hotel Jakarta

Tan, Joceline and Susanto, Meira (2024) Seminar hasil tentang dampak promosi instagram terhadap niat beli di hotel langham Jakarta = Result seminar on the impact of instagram promotion on purchase intention at the langham hotel Jakarta. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Seminar hasil adalah kegiatan di mana materi dari tugas akhir mahasiswa dalam Karya Kompetensi Profesi dipresentasikan. Tujuan dari seminar ini adalah untuk menyempurnakan penelitian yang telah dilakukan oleh penulis dan meningkatkan hasilnya. Judul laporan penelitian adalah "Dampak Promosi Instagram terhadap Niat Pembelian di The Langham Hotel Jakarta." Metode/pendekatan yang digunakan adalah kuantitatif deskriptif dalam penelitian ini. Materi seminar hasil diambil dari laporan penelitian yang telah disusun oleh penulis. Seminar hasil diadakan secara daring melalui aplikasi Zoom dan melibatkan tiga reviewer untuk melakukan sesi tanya jawab, memberikan komentar, dan menilai hasil penelitian. Meskipun hasil seminar telah diperoleh, masih terdapat kekurangan dan beberapa hal yang perlu diperbaiki atau direvisi. Reviewer memberikan rekomendasi agar peneliti dapat menyampaikan presentasi yang lebih baik dan memperbaiki segala kesalahan yang terdapat dalam laporan penelitian. / The seminar results serve as a platform for presenting the culmination of students' final project work on the Professional Competency Paper, with the overarching goal of refining the author's prior research for further enhancement. The research report bears the title "The Impact of Instagram Promotion on Purchase Intention at The Langham Hotel Jakarta" and adopts a descriptive quantitative approach. The content for this results seminar draws from the author's previously conducted research and corresponding written reports. Delivered through the Zoom application, the online seminar involved three reviewing lecturers who engaged in question-and-answer sessions, provided feedback, and evaluated the outcomes of the research. Despite the presentation, there remain imperfections in the results, necessitating improvements and revisions. The reviewers offer valuable recommendations to aid the researcher in delivering enhanced presentations and rectifying any mistakes in the research report.

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