Analisis etos, logos, patos pada retorika calon presiden 2024 Ganjar Pranowo

Monica, Akira Dara (2024) Analisis etos, logos, patos pada retorika calon presiden 2024 Ganjar Pranowo. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Pilihan umum presiden Indonesia adalah peristiwa penting dalam sistem politik demokratis. Penelitian ini berkonsentrasi pada analisis retorika pidato calon presiden PDIP Ganjar Pranowo untuk Pilpres 2024. Dalam penelitian ini, elemen retorika utama, etos, logos, dan patos, diidentifikasi. Elemen-elemen ini digunakan oleh Ganjar Pranowo dalam pidatonya untuk menciptakan citra kepemimpinan, mempresentasikan argumen logis, dan mengungkapkan emosinya kepada masyarakat. Data utama penelitian ini merupakan video pidato Ganjar Pranowo yang diunduh dari platform YouTube. Metode analisis teks kualitatif digunakan untuk mendalaminya dengan menggunakan pendekatan ketiga elemen retorika. Penelitian ini menggunakan triangulasi sumber dengan ahli untuk meningkatkan keakuratan hasil penelitan ini Hasil penelitian menunjukkan bahwa retorika publik Calon Presiden PDIP, Ganjar Pranowo, dalam pidatonya sebagai persiapan Pemilihan Presiden 2024 adalah komunikasi yang kompleks dan terstruktur dengan baik. Penelitian ini menggambarkan bahwa retorika publik Ganjar Pranowo mengedepankan prinsip-prinsip etika, integritas, dan kesetiaan, ia berhasil merancang pidato-pidato yang terstruktur dengan baik. Logika yang cermat dan didukung oleh data empiris, fakta, serta informasi yang dapat dipertanggungjawabkan, memberikan dasar yang kuat pada retorika publiknya. Penerapan patos yang efektif, khususnya melalui sentuhan emosional dalam menyampaikan cerita dan motivasi, berhasil menciptakan keterlibatan emosional dengan audiens. Dengan membangun etos, logos, dan patos secara terstruktur, Ganjar Pranowo efektif mendukung penyuaran argumen dan visi-misi sebagai calon presiden 2024 dalam setiap pidatonya./The general election for the President of Indonesia is a significant event in the democratic political system. This research focuses on the rhetorical analysis of the speeches by the PDIP presidential candidate Ganjar Pranowo for the 2024 Presidential Election. The study identifies the key rhetorical elements of ethos, logos, and pathos, which Ganjar Pranowo utilizes in his speeches to create a leadership image, present logical arguments, and express emotions to the public. The primary data for this research consists of video speeches by Ganjar Pranowo downloaded from the YouTube platform. Qualitative discourse analysis is employed using a three-element rhetorical approach. The research employs source triangulation with experts to enhance the accuracy of the findings. The results indicate that the public rhetoric of PDIP Presidential Candidate Ganjar Pranowo in preparation for the 2024 Presidential Election is a well-structured and complex communicative construction. The study illustrates that Ganjar Pranowo's public rhetoric emphasizes ethical principles, integrity, and loyalty, successfully crafting well-structured speeches. Careful logic supported by empirical data, facts, and accountable information provides a strong foundation for his public rhetoric. The effective application of pathos, particularly through emotional storytelling and motivation, successfully creates emotional engagement with the audience. By systematically building ethos, logos, and pathos, Ganjar Pranowo effectively supports the articulation of arguments and the presentation of the vision and mission as a presidential candidate for 2024 in each of his speeches.

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