Atraksi interpersonal barista Starbucks reserve metropole = starbucks reserve metropole barista interpersonal attractions

Sihombing, Samuel Fernando (2024) Atraksi interpersonal barista Starbucks reserve metropole = starbucks reserve metropole barista interpersonal attractions. Bachelor thesis, Universitas Pelita Harapan.

	Text (Title) Title.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (42kB)
	Text (Abstrak) New ABSTRAK.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (46kB)
	Text (ToC) New ToC.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (140kB)
	Text (Chapter 1) New Chapter 1.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (333kB)
	Text (Chapter 2) New Chapter 2.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (408kB)
	Text (Chapter 3) New Chapter 3.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (260kB)
	Text (Chapter 4) New Chapter 4.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (162kB)
	Text (Chapter 5) New Chapter 5.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (91kB)
	Text (Bibliography) Bibliography.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (70kB)
	Text (Appendices) Neww Appendices.pdf Restricted to Repository staff only Download (1MB)

Abstract

Komunikasi interpersonal merupakan proses komunikasi antar individu dengan individu. Didalamnya terdapat Atraksi interpersonal yang dapat mempengaruhi penafsiran makna pesan yang disampaikan. Komunikasi interpersonal juga muncul lewat interaksi antara Barista dengan pelanggan pada kedai kopi (coffee shop). Indonesia merupakan negara penghasil kopi terbesar ke-3 di dunia. Hal tersebut membuat industri kopi di Indonesia berkembang sangat pesat khususnya kedai kopi (coffee shop). Starbucks merupakan salah satu pionir coffee shop di Indonesia. Starbucks Reserve merupakan konsep yang Starbucks hadirkan bagi para penikmat dan pecinta kopi di Indonesia untuk memberikan pengalaman berbeda dalam menikmati kopi. Starbucks Reserve memiliki reserve bar yang dibuat sedemikian rupa untuk mendukung interaksi antara barista dengan pelanggan, pada penelitian ini peneliti memiliki rumusan masalah untuk melihat proses atraksi interpersonal yang barista Starbucks reserve Metropole lakukan dengan pelanggan. Penelitian ini menggunakan pendekatan kualitatif deskriptif untuk mendeskripsikan fenomena interaksi yang terjadi di Starbucks reserve Metropole antara barista dengan pelanggan. Metode pengumpulan data dengan observasi dan wawancara mendalam pada Starbuck Reserve Metropole. Di temukan hasil dari penelitian ini barista melakukan atraksi interpersonal kepada pelanggan berupa ganjaran, familiarity, daya tarik, dan kemampuan (competence). / Interpersonal communication is a process of communication between individuals and individuals. In it there are interpersonal attractions that can affect the interpretation of the meaning of the message conveyed. Interpersonal communication also arises through interactions between baristas and customers in coffee shops. Indonesia is the 3rd largest coffee producing country in the world. This makes the coffee industry in Indonesia grow very rapidly, especially coffee shops. Starbucks is one of the pioneers of coffee shops in Indonesia. Starbucks Reserve is a concept that Starbucks presents for coffee connoisseurs and lovers in Indonesia to provide a different experience in enjoying coffee. Starbucks Reserve has a reserve bar that is made in such a way as to support interaction between baristas and customers, in this study researchers have a problem formulation to see the process of interpersonal attractions that Starbucks reserve Metropole baristas do with customers. This study uses a descriptive qualitative approach to describe the phenomenon of interaction that occurs at Starbucks reserve Metropole between baristas and customers. Data collection method with in-depth observation and interviews at Starbuck Reserve Metropole. It was found that the results of this study baristas perform interpersonal attractions to customers in the form of rewards, familiarity, attractiveness, and competence

Actions (login required)

View Item