Pengaruh promosi destinasi wisata Taman Nasional Komodo pada uang kertas lima puluh ribu rupiah edisi tahun dua ribu enam belas (2016) terhadap intensi berkunjung

Afan, Joshua Nathanael and Susanto, Yourel (2024) Pengaruh promosi destinasi wisata Taman Nasional Komodo pada uang kertas lima puluh ribu rupiah edisi tahun dua ribu enam belas (2016) terhadap intensi berkunjung. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Tujuan dari penelitian ini adalah untuk mengevaluasi apakah terdapat korelasi antara promosi destinasi wisata pada uang kertas lima puluh ribu rupiah edisi dua ribu enam belas dan intensi berkunjung. Penelitian ini menggunakan metode survei dengan pengumpulan data melalui penyebaran kuesioner daring menggunakan instrumen kuesioner daring. Proses pengumpulan data dilakukan melalui teknik convenient sampling selama periode November hingga Desember 2023. Data yang terkumpul dianalisis menggunakan perangkat lunak Smart PLS 4.0. Temuan dari penelitian menunjukkan adanya hubungan positif antara variabel promosi dan intensi berkunjung. Hasil penelitian ini memiliki implikasi signifikan untuk pengembangan strategi promosi pariwisata Indonesia, sekaligus memberikan landasan bagi penelitian lanjutan dengan fokus pada perolehan data yang lebih mendalam / The objective of this study is to assess the correlation between the promotion of tourist destinations on the fifty thousand rupiah banknote edition of 2016 and the intention to visit. The research employs a survey method with data collection through the distribution of online questionnaires using digital questionnaire instruments. The data collection process utilizes convenient sampling techniques during the period from November to December 2023. The collected data is analyzed using the Smart PLS 4.0 software. The findings of the study indicate a positive relationship between the promotion variable and the intention to visit. The results of this research have significant implications for the development of tourism promotion strategies in Indonesia and provide a foundation for further research with a focus on obtaining more in-depth data.

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