Perkembangan hukum pelindungan data pribadi pembeli marketplace di Indonesia

Emmanuel, Joanne (2023) Perkembangan hukum pelindungan data pribadi pembeli marketplace di Indonesia. Masters thesis, Universitas Pelita Harapan.

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Abstract

Penelitian ini meninjau perkembangan pengaturan hukum pelindungan data pribadi di Indonesia, dengan fokus pada implementasi terhadap pelindungan data pribadi pembeli dalam sektor marketplace. Studi kasus kebocoran data Tokopedia tahun 2020 menjadi sorotan, menunjukkan kelemahan dalam pengaturan pelindungan data pribadi sebelum disahkannya Undang-Undang Nomor 27 Tahun 2022 tentang Pelindungan Data Pribadi pada Oktober 2022. Penelitian ini menganalisis perkembangan hukum yang mengatur mengenai data pribadi dilihat dari dua periode waktu, yaitu sebelum terbentuknya Undang-Undang Nomor 27 Tahun 2022 tentang Pelindungan Data Pribadi dan pasca terbentuknya undang-undang tersebut. Hasil analisis menunjukkan bahwa sebelum terbentuknya Undang-Undang Nomor 27 Tahun 2022 tentang Pelindungan Data Pribadi, pengaturan mengenai data pribadi tersebar dalam berbagai peraturan perundangan dan tidak terdapat payung hukum. Disahkannya Undang-Undang Nomor 27 Tahun 2022 tentang Pelindungan Data Pribadi memberikan payung hukum terkait definisi dan pengaturan hak serta tanggung jawab yang lebih jelas mengenai data pribadi, serta pemberian sanksi dan denda apabila terjadi kebocoran data. Dengan penerapan prinsip strict liability, penyelenggara platform marketplace diwajibkan bertanggung jawab secara mutlak terhadap keamanan data pribadi pembeli. Hal ini mendorong peningkatan perlindungan data pribadi konsumen dan mendukung kepastian hukum. Perubahan ini menjadi tonggak dalam menciptakan fondasi solid untuk perlindungan data pribadi di Indonesia. Di sisi lain, kesadaran masyarakat perlu ditingkatkan melalui edukasi dan kolaborasi antara konsumen, penyedia platform marketplace, dan pemerintah. / This research examines the development of legal regulations on personal data protection in Indonesia, focusing on implementation concerning the personal data protection of buyers in the marketplace sector. The case study of the Tokopedia data breach in 2020 is highlighted, revealing weaknesses in the regulation of personal data protection before the enactment of Law Number 27 of 2022 concerning Personal Data Protection in October 2022. The study analyzes the legal developments regarding personal data from two time periods: before the formation of Law Number 27 of 2022 concerning Personal Data Protection and after the enactment of that law. The analysis results indicate that before the formation of Law Number 27 of 2022 concerning Personal Data Protection, regulations on personal data were scattered across various legislative provisions with no legal umbrella. The enactment of Law Number 27 of 2022 concerning Personal Data Protection provides a legal framework related to clearer definitions and regulations on the rights and responsibilities regarding personal data, as well as the imposition of sanctions and fines in case of data breaches. Through the application of the strict liability principle, marketplace platform operators are obliged to take absolute responsibility for the security of buyers' personal data. This encourages an improvement in consumer personal data protection and supports legal certainty. This change marks a milestone in establishing a solid foundation for personal data protection in Indonesia. On the other hand, public awareness needs to be raised through education and collaboration between consumers, marketplace platform providers, and the government.

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