Strategi komunikasi KPU DKI Jakarta dalam meningkatkan partisipasi pemilih pemula pada pemilu 2024 (penerapan knowledge, attitude, practice) = Communication strategy of KPU DKI Jakarta in increasing the participation of first-time voters in the 2024 election (application of knowledge, attitude, practice)

Sitanggang, Alyssa Maulina Al Jonak (2024) Strategi komunikasi KPU DKI Jakarta dalam meningkatkan partisipasi pemilih pemula pada pemilu 2024 (penerapan knowledge, attitude, practice) = Communication strategy of KPU DKI Jakarta in increasing the participation of first-time voters in the 2024 election (application of knowledge, attitude, practice). Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Pemilih pemula memiliki potensi besar untuk menjadi kekuatan politik yang signifikan di masa depan. Pada tahun 2045 ketika Indonesia mencapai usia emas 100 tahun, penggerak roda pemerintahan masa itu diprediksi berasal dari kelompok generasi muda yang saat ini tengah menempuh pendidikan perguruan tinggi. Dalam menyongsong Pemilihan Umum tahun 2024, KPU DKI Jakarta memiliki posisi yang strategis untuk dapat memberikan pendekatan kepada pemilih pemula agar turut berpartisipasi dalam Pemilu. Strategi komunikasi tersebut dapat dilihat dengan model komunikasi knowledge, attitude, dan practice atau KAP. Penerapan model komunikasi KAP pada strategi komunikasi KPU DKI Jakarta tersebut menjadi hal yang menarik diteliti. Harapannya, melalui penelitian ini dapat diketahui penjelasan mengenai implementasi model komunikasi pada strategi komunikasi KPU DKI Jakarta yang berfokus kepada peningkatan pengetahuan, sikap, dan perilaku pada kelompok pemilih pemula. Penelitian dilakukan menggunakan pendekatan deskriptif-kualitatif dan metode studi kasus. Pengumpulan data dilakukan dengan beberapa cara menurut jenis data. Data primer diperoleh melalui wawancara mendalam (deep interview) dan observasi. Sementara itu, data sekunder didapatkan dari literatur, buku, jurnal, dokumen terkait dengan topik. Hasil yang diperoleh melalui penelitian ini adalah strategi komunikasi KPU DKI Jakarta menerapkan model komunikasi KAP (knowledge, attitude, dan practice) dalam meningkatkan partisipasi pemilih pemula pada Pemilu tahun 2024. Namun, penerapan proses monitoring belum dilakukan secara holistik dan signifikan./Beginner voters have great potential to become a significant political force in the future. In 2045, when Indonesia reaches the golden age of 100 years, the driving force of the government at that time is predicted to come from the younger generation who are currently pursuing higher education. In welcoming the General Election in 2024, the DKI Jakarta KPU has a strategic position to be able to provide an approach to novice voters to participate in the Election. The communication strategy can be seen with the knowledge, attitude, and practice or KAP communication model. The application of the KAP communication model to the communication strategy of the DKI Jakarta KPU is an interesting thing to research. The hope is that through this research, an explanation of the implementation of the communication model in the DKI Jakarta KPU's communication strategy that focuses on increasing knowledge, attitudes, and behavior in groups of novice voters can be known. The research was conducted using a descriptive-qualitative approach and case study method. Data collection was done in several ways according to the type of data. Primary data was obtained through in-depth interviews and observations. Meanwhile, secondary data was obtained from literature, books, journals, documents related to the topic. The results obtained through this research are that the communication strategy of the DKI Jakarta KPU applies the KAP communication model (knowledge, attitude, and practice) in increasing the participation of novice voters in the 2024 elections. However, the implementation of the monitoring process has not been carried out holistically and significantly.

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