Studi kasus penelusuran personal branding Calvin Jeremy melalui Instagram dengan pendekatan delapan konsep personal branding

Tobing, Joy Stephano Cantona (2024) Studi kasus penelusuran personal branding Calvin Jeremy melalui Instagram dengan pendekatan delapan konsep personal branding. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Fenomena perkembangan karir dari musisi menjadi pemain film merupakan hal yang cukup umum terjadi. Salah satunya adalah Calvin Jeremy, seorang musisi yang saat ini memperluas karirnya sebagai pemain film. Penelitian ini menggunakan metode studi kasus kualitatif dengan tujuan utama untuk mengungkap personal branding yang dimiliki Calvin Jeremy sebagai musisi yang juga terlibat dalam dunia perfilman. Delapan konsep personal branding digunakan sebagai kerangka analisis dalam penelitian ini. Hasil penelitian menunjukkan bahwa Calvin Jeremy telah berhasil memenuhi keseluruhan delapan konsep personal branding dan empat diantaranya mendominasi dari personal branding Calvin Jeremy. Penemuan ini memberikan pemahaman lebih dalam tentang bagaimana Calvin Jeremy berhasil membangun dan memelihara citra personalnya dalam industri musik dan film./ The phenomenon of career development from being a musician to becoming a film actor is quite common. Calvin Jeremy, a musician who is currently expanding his career as a film actor. This research employs a qualitative case study method with the main aim of unraveling Calvin Jeremy personal branding as a musician involved in the film industry. Eight laws of personal branding are used as the analytical framework for this study. The research findings indicate that Calvin Jeremy has successfully embraced all eight law of personal branding, with four of them dominating his personal branding. This discovery provides a deeper understanding of how Calvin Jeremy has effectively built and maintained his personal branding in the music and film industries. In this study the researchersis supported by nineteen books and seven journals.

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