Perancangan ulang identitas brand CV Sandang Nasional = Redesigning brand identity of CV Sandang Nasional

Darmana, Rachel Williams (2024) Perancangan ulang identitas brand CV Sandang Nasional = Redesigning brand identity of CV Sandang Nasional. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Industri tekstil dan produk tekstil (TPT) modern merupakan industri yang meliputi produksi serat, benang, kain, sampai pakaian dan sudah hadir di Indonesia sejak tahun 1922. Adanya peralihan dalam industri ini mendorong perusahaan- perusahaan untuk mengubah cara kerja. Dalam upaya meluaskan lingkup pasar, visual menjadi salah satu faktor penting bagi CV Sandang Nasional yang belum mempunyai identitas brand yang memenuhi kriteria tujuan dari sebuah identitas brand. Makalah ini akan membahas proses perancangan ulang identitas brand dari CV Sandang Nasional berdasarkan metode lima fase Robin Landa, mulai dari pengumpulan data sampai implementasi desain. Penulisan makalah ini diharapkan dapat menjadi contoh cara perancangan ulang identitas brand sebuah perusahaan. / The textile industry, known as TPT, has been an industry that is present in Indonesia since 1922, which includes the production of fiber, thread, cloth, and clothing. The presence of an undergoing trasition in the industry has encouraged textile companies to change their way of working. In an effort to expand their market scope, visual becomes an crusial factor for CV Sandang Nasional which does not yet have a brand identity that meets the objective criteria of an ideal brand identity. This paper will discuss the process of redesigning CV Sandang Nasional’s brand identity based on Robin Landa’s five-phase method, starting from data collection to design implementation. It is hoped that this paper can be an example of how to redesign a company’s brand identity.

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