Studi exksperimental tentang pengaruh chatbot pada berbagi informasi = Experimental study on the impact of chatbots on information sharing

Cahyadi, Vincent (2024) Studi exksperimental tentang pengaruh chatbot pada berbagi informasi = Experimental study on the impact of chatbots on information sharing. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Chatbot adalah sebuah program komputer dirancang untuk menstimulasikan percakapan dengan pengguna manusia melalui internet. Chatbot umumnya digunakan untuk berbagai macam tujuan dari memberi informasi, menjawab pertanyaan atau dibidang pelayanan. Tugas akhir ini bertujuan untuk mengetahui pengaruh dari Avatar, Artificial Intelligence, Kepercayaan, dan Antropomorfisme serta melihat faktor apa saja dapat mempengaruhi pembagian informasi dengan chatbot. Metode pengumpulan data dipakai untuk proses pengumpulan data adalah survei dan studi literatur. Metode Eksperimental Design digunakan untuk menjalankan perlakuan manipulasi. Digunakan design 2x2 faktor diisi dengan perbandingan (high dan low) untuk proses data dimanipulasi, kemudian sebuah Chatbot memiliki kemampuan dan design berbeda akan dimuat kedalam website sederhana telah dibuat, lalu diuji, dan kemudian dilakukan perbandingan. Tugas akhir ini menemukan Avatar yang baik dan memiliki pengaruh lebih tinggi terhadap dorongan berbagi informasi dan menggunakan Chatbot. Kedua, Artificial Intelligence baik dan canggih akan memberikan pengaruh untuk meningkatkan dorongan berbagi informasi dan menggunakan Chatbot. Ketiga, dengan memanfaatkan Antropomorfisme memiliki pengaruh positif terhadap dorongan diberikan Avatar dan Artificial Intelligence. Keempat, dengan didukung Kepercayaan maka dapat meningkatkan efek dari Artificial Intelligence dan Avatar serta berpengaruh kepada Chatbot itu sendiri. Selain itu, Tugas akhir ini dapat memberikan pandangan atau pemikiran baru bagi setiap Individu dalam proses mendesign Chatbot sehingga dapat meningkatkan maanfaat Chatbot sebaik mungkin dan mendorong responden untuk menggunakan dan berbagi informasi dengan Chatbot. / A Chatbot is a computer program designed to simulate conversation with human users over the internet. Chatbots are generally used for various purposes, such as providing information, answering questions, or in customer service. This thesis aims to understand the influence of Avatar, Artificial Intelligence, Trust, and Anthropomorphism, and to identify the factors that can affect information sharing with chatbots. The data collection methods used for this process are surveys and literature studies. An Experimental Design method is used to conduct manipulation treatments. A 2x2 factorial design is employed, filled with comparisons (high and low) for the manipulated data process. Then, a Chatbot with different capabilities and designs is loaded into a simple website that has been created, tested, and compared. This thesis finds that a good Avatar has a higher influence on the encouragement to share information and use the chatbot. Secondly, advanced and sophisticated Artificial Intelligence will have an impact on increasing the encouragement to share information and use the chatbot. Thirdly, utilizing Anthropomorphism has a positive influence on the encouragement provided by Avatar and Artificial Intelligence. Fourthly, supported by Trust, it can enhance the effects of Artificial Intelligence and Avatar and influence the Chatbot itself. Additionally, this thesis can provide new insights or thoughts for individuals in the process of designing Chatbots to maximize the benefits of Chatbots and encourage respondents to use and share information with Chatbots.

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