Pengaruh sikap individu dan kesadaran individu terhadap niat untuk mengurangi sampah makanan

Halim, Cindy Claudia (2024) Pengaruh sikap individu dan kesadaran individu terhadap niat untuk mengurangi sampah makanan. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Penelitian ini dilatarbelakangi oleh fakta bahwa Indonesia adalah negara kedua terbesar penghasil sampah makanan, dengan setiap orang membuang sekitar 300 kg sampah makanan per tahun. Hal ini menjadikan sampah makanan sebagai masalah global yang signifikan terhadap ketahanan pangan, lingkungan, dan ekonomi. Penelitian ini bertujuan untuk menganalisis pengaruh sikap dan kesadaran individu terhadap niat mengurangi sampah makanan. Data primer diperoleh melalui kuesioner online yang diisi oleh 150 responden yang dipilih menggunakan teknik convenience sampling. Data tersebut kemudian dianalisis menggunakan perangkat lunak SmartPLS 4.0 untuk menguji pengaruh sikap dan kesadaran individu terhadap niat mengurangi sampah makanan, serta memastikan validitas dan reliabilitas hasil penelitian. Hasil penelitian ini menunjukkan bahwa kesadaran individu memiliki pengaruh positif terhadap niat untuk mengurangi sampah makanan, sementara pengaruh sikap individu terhadap niat tersebut tidak signifikan. Temuan ini menekankan pentingnya meningkatkan kesadaran masyarakat untuk efektif mengurangi sampah makanan di Indonesia. Sehingga, dapat disarankan agar lembaga pendidikan berperan aktif dalam menangani isu sampah makanan dengan meningkatkan kesadaran individu melalui seminar, lokakarya, dan kampanye. Hal ini diharapkan akan berkontribusi secara signifikan dalam upaya mengurangi sampah makanan di Indonesia dan meningkatkan ketahanan pangan, serta melindungi lingkungan dan ekonomi secara lebih luas. / This research has its background in the fact that Indonesia is the second largest producer of food waste, with each person throwing away around 300 kg of food waste per year. This makes food waste a significant global issue that affects food security, as well as the environment and economy. This research aims to analyze the effect of individual attitudes and awareness towards the intention to reduce food waste. The primary data was collected through an online questionnaire which was completed by 150 respondents who were selected using convenience sampling technique. The data were then analyzed using SmartPLS 4.0 software to test the effect of individual attitudes and awareness on the intention to reduce food waste, and ensure the validity and reliability of the research results. The outcome of this research shows that individual awareness has a positive influence on the intention to reduce food waste, while the influence of individual attitude on the intention is not significant. It highlighted the importance of raising public awareness to effectively reduce food waste in Indonesia. Thus, it can be suggested that educational institutions should actively participate in addressing the issue of food waste by raising individual awareness through seminars, workshops and campaigns. This is expected to contribute significantly to reducing food waste in Indonesia and improving food security, as well as protecting the environment and economy more broadly.

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