The influence of visualization of food appearance and food quality on customer satisfaction at Taipan restaurant, Medan

Carista, Carista (2024) The influence of visualization of food appearance and food quality on customer satisfaction at Taipan restaurant, Medan. Bachelor thesis, Universitas Pelita Harapan.

Preview	Text (Title) title.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (110kB) | Preview
Preview	Text (Abstract) Abstract.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (247kB) | Preview
Preview	Text (ToC) ToC.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (980kB) | Preview
Preview	Text (Chapter1) Chapter1.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (910kB) | Preview
	Text (Chapter2) Chapter2.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (1MB)
	Text (Chapter3) Chapter3.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (1MB)
	Text (Chapter4) Chapter4.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (3MB)
	Text (Chapter5) Chapter5.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (362kB)
Preview	Text (Bibliography) Bibliography.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (448kB) | Preview
	Text (Appendices) Appendices.pdf Restricted to Repository staff only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (972kB)

Abstract

Based on a survey conducted that there is a decrease in customer satisfaction seen from bad reviews and with the provision of ratings that are not so good. A visualization of food appearance that many tycoon customers complain about. This has to do with presentation look, which is occasionally not given enough thought. The cuisine of Taipan Restaurant, Medan is still mostly regarded as being below customers’ tastes. The way food appearance and quality are visualized has a big impact on how satisfied customers are. Food quality and visualization of food appearance has a strong relationship with customer satisfaction and business sales. In this research, the writer uses IBM SPSS statistics and a quantitative research approach in this study. The writer uses a causal and descriptive style. Convenience sampling was the method of sampling that was used. Population is customers at Taipan Restaurant, Medan and customers and sample amount 100customers. This research also passed the validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, linearity test and multiple linear regression test. The results of hypothesis test showed that Visualization of Food Appearance and Food Quality have an influence on Customer Satisfaction at either partial or simultaneous. Furthermore, Visualization of Food Appearance and Food Quality have an important role in shaping Customer Satisfaction. Visualization of have 40.5% influence on Customer Satisfaction. Recommendations for Taipan Restaurant, Medan would be by replacing old plates and glasses as soon as possible to ensure that the food is presented quickly and cleanly; also, replace old stock control frequently to ensure that raw materials are used well and can be guaranteed to be fresh; add equipment and equipment storage for raw materials; arrange more neatly; and record the date of entry. / Berdasarkan survey yang dilakukan bahwa terdapat penurunan kepuasan pelanggan dilihat dari review yang kurang baik dan dengan pemberian rating yang tidak begitu baik. Visualisasi tampilan makanan yang dikeluhkan banyak pelanggan taipan. Hal ini berkaitan dengan penampilan yang terkadang tidak diperhatikan dengan baik dalam presentasi. Kualitas makanan Restoran Taipan, Medan masih banyak dianggap kurang memenuhi selera pelanggan Visualisasi Penampilan Makanan dan Kualitas Makanan memiliki peran penting dalam membentuk Kepuasan Pelanggan. Visualisasi Penampilan Makanan dan Kualitas Makanan sangat terkait dengan Kepuasan Pelanggan dan penjualan perusahaan. Dalam penelitian ini, penulis menggunakan quantitative research design dan IBM SPSS statistics. Penulis menggunakan pendekatan deskriptif dan kausal. Teknik sampling yang digunakan adalah convenience sampling. Populasi adalah pelanggan di Taipan Restaurant, Medan dan pelanggan dan jumlah sampel 100pelanggan. Penelitian ini juga lolos uji validitas, uji reliabilitas, uji normalitas, uji multikolinearitas, uji heteroskedastisitas, uji linearitas dan uji regresi linier berganda. Hasil uji hipotesis menunjukkan bahwa Visualisasi Penampilan Makanan dan Kualitas Makanan berpengaruh terhadap Kepuasan Pelanggan baik secara parsial maupun simultan. Selain itu, Visualisasi Penampilan Makanan dan Kualitas Makanan memiliki peran penting dalam membentuk Kepuasan Pelanggan. Visualisasi memiliki pengaruh sebesar 40,5% terhadap Kepuasan Pelanggan. Rekomendasi untuk Restoran Taipan, Medan yang perlu diperhatikan agar makanan yang disajikan terlihat cepat dan bersih adalah mengganti piring dan gelas yang sudah tua dan sering di stock control, agar penggunaan bahan baku dapat terkontrol dengan baik dan dapat memastikan semua bahan baku dapat segar., menambah peralatan dan perlengkapan penyimpanan bahan baku dan menata lebih rapi dan membuat catatan tanggal masuk.

Actions (login required)

View Item