Perancangan identitas visual untuk rumah makan fusion (studi kasus: Sushi Joobu) = Visual identity design for fusion dining house (case study: Sushi Joobu)

Lie, Fanny (2020) Perancangan identitas visual untuk rumah makan fusion (studi kasus: Sushi Joobu) = Visual identity design for fusion dining house (case study: Sushi Joobu). Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Restoran merupakan salah satu bidang usaha yang seringkali ditemukan, dengan berbagai konsep yang berbeda-beda. Dengan demikian, jumlah kompetitor dalam bidang tersebut juga sangatlah banyak yang tentunya mempersulit restoran dalam bersaing jika tidak memiliki karakteristik, konsep yang menarik dan identitas visual yang kuat. Sushi Joobu adalah salah satu restoran yang perlahan-lahan mulai ditinggalkan karena kalah bersaing dengan para kompetitor lainnya. Maka dari itu, diperlukannya analisa mengenai masalah visual pada identitas visual yang digunakan, sehingga dapat diselesaikan dengan hasil rancangan yang lebih menarik sesuai dengan karakteristik dan konsep yang ingin dipaparkan. Perancangan ini didasari oleh analisa data yang dilakukan melalui riset, observasi dan wawancara, serta konsep dan teori yang dilandasi oleh pedoman terpercaya. Sehingga perancangan dapat dirancang secara estetis dan dengan pemikiran yang matang. Dari hasil perancangan, identitas visual restoran Sushi Joobu berhasil menggambarkan karakteristik secara utuh dan sesuai dengan konsep serta citra yang ingin dipaparkan oleh restoran Sushi Joobu. / Restaurant is one of the business fields that is often found, with a variety of different concepts. Thus, the number of competitors in that field is also very large which would make it difficult for restaurants to compete if they do not have the characteristics, interesting concepts and strong visual identity. Sushi Joobu is one of the restaurants that is slowly being abandoned because it can’t compete with other competitors. Therefore, there is a need for an analysis of visual problems in the visual identity used, so that they can be solved with more interesting design in accordance with the characteristics and concepts to be presented. This thesis is based on data analysis conducted through research, observation and interviews, as well as concepts and theories based on trusted guidelines. So that the design can be designed aesthetically and with careful thought. From the results of the design, the visual identity of Sushi Joobu restaurant succeeded in representing the characteristics as a whole and in accordance with the concepts and images that want to be presented by Sushi Joobu restaurant.

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