Analisis Pelaksanaan Corporate Social Resposibility di PT Matahari Department Store Tbk. = Analysis of the implementation of corporate social responsibility at PT Matahari Department Store Tbk.

Marpaung, Josua (2019) Analisis Pelaksanaan Corporate Social Resposibility di PT Matahari Department Store Tbk. = Analysis of the implementation of corporate social responsibility at PT Matahari Department Store Tbk. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Laporan studi kasus ini fokus untuk menganalisis implementasi pelaksanaan corporate social responsibility (CSR) yang dilakukan PT Matahari Department Store Tbk (PT MDS).Analisa dilakukan dengan tujuan untuk mengetahui implementasi, manfaat, dan kendala pelaksanaan CSR oleh PT MDS.Analisa dilakukan dengan menggunakan eksplorasi dan observasi. Penelitian ini dilakukan dengan mengumpulkan informasi dari narasumber serta mengumpulkan informasi dari literature-literatur yang berkaitan dengan penelitian ini.Laporan juga didukung data sekunder lainnya seperti laporan tahunan dan laporan keuangan dari PT MDS periode 2018. Kesimpulan dari penelitian ini adalah CSR yang dilakukan PT MDS ditujukan untuk membuat adanya sinergi antara PT MDS dan stakeholders, CSR sangat membantu PT MDS dalam mencapai visinya, namun kendala PT MDS dalam melaksanakan CSR adalah generalisasi negatif mengenai CSR akibat dari perusahaan lain yang tidak bertanggung jawab terhadap CSR yang mereka lakukan serta belum siapnya masyarakat untuk diajak bekerjasama mengimplementasikan CSR./ This case study report focus to analyze the implementation of corporate social responsibility (CSR) conducted by PT Matahari Department Store Tbk (PT MDS). The aim is to find out the implementation, benefits, and constraints of CSR implementation by PT MDS. Analysis is done by using exploration and observation. This research was conducted by gathering information from speakers and gathering information from the literature relating to this research. The report is also supported by other secondary data such as annual reports and financial reports from PT MDS in 2018. The conclusion of this research is that CSR conducted by PT MDS is intended to create a synergy between PT MDS and stakeholders, CSR is very helpful for PT MDS in achieving its vision, but the obstacles PT MDS in implementing CSR is a negative generalization about CSR as a result of the actions of irresponsible others companies and the community is not ready to be invited to work together to implement CSR.

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