Strategi promosi Pt International Christmas Journey melalui media sosial instagram = Promotion strategy of pt international christmas journey through social media instagram

sari, ingsih ayu (2020) Strategi promosi Pt International Christmas Journey melalui media sosial instagram = Promotion strategy of pt international christmas journey through social media instagram. Bachelor thesis, Universitas Pelita Harapan.

	Text (Title.pdf) Title.pdf.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (4MB)
Preview	Text (Abstract.pdf) Abstract.pdf.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (131kB) | Preview
Preview	Text (ToC.pdf) ToC.pdf.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (457kB) | Preview
Preview	Text (Chapter1.pdf) Chapter1.pdf.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (285kB) | Preview
	Text (Chapter2.pdf) Chapter2.pdf.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (236kB)
	Text (Chapter3.pdf) Chapter3.pdf.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (408kB)
	Text (Chapter4.pdf) Chapter4.pdf.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (1MB)
	Text (Chapter5.pdf) Chapter5.pdf.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (77kB)
Preview	Text (Bibliograpghy) Bibliography.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (128kB) | Preview
	Text (Appendices) Appendices.pdf Restricted to Repository staff only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (3MB)

Abstract

Perubahan pada media lama ke media baru menjadikan manusia cenderung menggunakan teknologi yang canggih. Dengan adanya perkembangan teknologi, terciptanya media sosial yang dapat membuat komunikasi dan kebutuhan masyakarat menjadi lebih mudah. Media sosial sangat bermanfaat didalam bisnis tentunya. Media Sosial dimanfaatkan sebagai strategi pemasaran perusahaan untuk meningkatkan profit perusahaan. PT International Christmas Journey menyadari bahwa social media marketing berguna sebagai kunci kesuksesan terhadap perusahaan, oleh karena itu perusahaan menggunakan Media Sosial Instagram sebagai sarana promosi perusahaan. Pada media sosial, pembuatan konten menjadi salah satu penerapan marketing perusahaan. Konten yang dibuat dengan baik dapat memotivasi pelanggan untuk membeli barang maupun jasa.Tentunya konten harus dipublikasikan secara rutin agar selalu dilihat oleh pelanggan pada media sosial. Oleh karena itu, penulis menyarankan juga perusahaan perlu mengakses media sosial lainnya, dan pempublikasian lebih rutin dari sebelumnya. / Changes in old media to new media make people more likely to use sophisticated technology. With the development of technology, the creation of social media that can make communication and needs of the community is easier. Social Media is very useful in business of course. Social Media is utilized as a corporate marketing strategy to increase company profits. PT International Christmas Journey recognizes that social media marketing is useful as the key to the company's success, therefore using Instagram social Media as a means of promotion of the company. On social media, content creation becomes one of the company's marketing practices. Well-crafted content can motivate customers to buy goods or services. Obviously content should be published regularly to always be seen by customers on social media. Therefore, the authors suggest also the company needs to access other social media, and the publication more routine than ever.

Actions (login required)

View Item