Pengaruh terpaan akun instagram @localprideindonesia terhadap gaya pakaian followers = Influence of exposure @localprideindonesia instagram account on followers fashion style

Martin, Louis (2020) Pengaruh terpaan akun instagram @localprideindonesia terhadap gaya pakaian followers = Influence of exposure @localprideindonesia instagram account on followers fashion style. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Akun @localprideindonesia merupakan akun Instagram yang memberikan informasi mengenai gaya berpakaian. Dewasa ini, Instagram merupakan salah satu media yang dapat digunakan untuk menemukan referensi gaya berpakaian atau trend fashion yang up to date. Tujuan dari penelitian ini adalah untuk mengetahui seberapa besar pengaruh terpaan akun instagram @localprideindonesia terhadap gaya pakaian followers. Peneliti menggunakan teori uses and gratification dengan konsep terpaan media terhadap perilaku. Penelitian ini melibatkan satu variabel independen yaitu akun instagram @localprideindonesia, dan satu variabel dependen yaitu gaya pakaian followers. Data primer yang dikumpulkan melalui metode survey terhadap 130 responden yaitu 30 responden sebagai pretest dan 100 responden sebagai posttest. Penelitian ini menggunakan pendekatan simple random sampling. Jenis penelitian ini adalah penelitian verifikatif (eksplanatori) dan metode penelitian ini adalah metode kuantitatif kepada 100 responden aktual yang berasal dari followers @localprideindonesia. Sementara teknik analisis data yang Penulis gunakan adalah Analisis Regresi. Hasil penelitian dari penelitian ini adalah akun Instagram @localprideindonesia memberikan pengaruh sebesar 7% dan sisanya sebesar 93% dipengaruhi oleh variabel lainnya terhadap gaya berpakaian para pengikutnya / The @localprideindonesia account is an Instagram account that provides information about dress styles. Nowadays, Instagram is one of the media that can be used to find references to up-to-date fashion styles or fashion trends. The purpose of this study is to find out how much influence the exposure of Instagram @localprideindonesia accounts on followers' clothing styles. Researchers use the theory of uses and gratification with the concept of media exposure to behavior. This study involved one independent variable, the Instagram account @localprideindonesia, and one dependent variable, the followers' clothing style. Primary data collected through a survey method of 130 respondents, 30 respondents as pretest and 100 respondents as posttest. This study uses a simple random sampling approach. This type of research is verification (explanatory) research and this research method is a quantitative method to 100 actual respondents who are from @localprideindonesia followers. While the data analysis technique that I use is Regression Analysis. The results of this study are Instagram account @localprideindonesia giving effect of 7% and the remaining 93% is influenced by other variables on the fashion style of followers.

Item Type: Thesis (Bachelor)
Creators:
CreatorsNIMEmail
Martin, LouisNIM00000024723louismartinw@icloud.com
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorHerlijanto, JohanesNIDN0313077205UNSPECIFIED
Uncontrolled Keywords: instagram; akun @localprideindonesia; terpaan media; perilaku; gaya pakaian followers; instagram; @localprideindonesia account; media exposure; behavior; followers fashion style
Subjects: H Social Sciences > HM Sociology > HM 1201-1216 Communication
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science
Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science
Depositing User: Users 1779 not found.
Date Deposited: 17 Feb 2020 04:17
Last Modified: 28 Jul 2020 14:26
URI: http://repository.uph.edu/id/eprint/7278

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