Wijaya, Nicholas (2020) Strategi marketing Pt Pacific Lubritama Indonesia untuk meningkatkan brand awareness produk oli kendaraan = Marketing strategy pt pacific lubritama Indonesia to improve brand awareness of vehichle oil product. Bachelor thesis, Universitas Pelita Harapan.
|
Text (Abstract)
Abstract.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (270kB) | Preview |
|
|
Text (ToC)
ToC.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (1MB) | Preview |
|
|
Text (Chapter1)
Chapter1.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (1MB) | Preview |
|
![[img]](http://repository.uph.edu/style/images/fileicons/text.png) |
Text (Chapter2)
Chapter2.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (1MB) |
|
|
Text (Chapter3)
Chapter3.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (1MB) |
|
|
Text (Chapter4)
Chapter4.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (16MB) |
|
|
Text (Title)
Title.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (1MB) |
|
|
Text (Bibliography)
Bibliography.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (264kB) | Preview |
|
|
Text (Chapter5)
Chapter5.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (341kB) |
|
|
Text (Appendices)
Appendices.pdf Restricted to Repository staff only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (10MB) |
Abstract
Strategi marketing penting bagi perusahaan untuk menghadapi persaingan. PT Pacific Lubritama Indonesia merupakan produsen oli yang memproduksi produk pelumas berkualitas tinggi. Selama ini strategi pemasaran melalui event digunakan agar memudahkan konsumen untuk melakukan interaksi yang bersifat dua arah dan internet marketing digunakan perusahaan untuk mengurangi biaya pemasaran dan meningkatkan kefektifan usaha pemasaran. Komunikasi pemasaran terpadu membuat pemagang melakukan magang di PT Pacific Lubritama Indonesia untuk mengetahui dan mempelajari strategi marketing yang dilakukan oleh PT Pacific Lubritama Indonesia. Untuk mendukung pemasaran melalui media internet, PT Pacific Lubritama Indonesia melakukan event-event secara langsung dan mengunggahnya di media sosial. Strategi marketing PT Pacific Lubritama Indonesia baik melalui online maupun offline dapat meningkatkan brand awareness, sehingga perusahaan harus mampu mengembangkan strategi marketing lainnya agar masyarakat lebih mengetahui merek- merek dari produk PT Pacific Lubritama Indonesia dan menjadi top of mind di masyarakat. / Marketing strategy is important for companies to face competition. PT Pacific Lubritama Indonesia is an oil producer that produces high quality lubricant products. So far, marketing strategies through events are used to make it easier for consumers to interact in both directions and internet marketing is used by companies to reduce marketing costs and increase the effectiveness of marketing efforts. Integrated marketing communication makes the intern do an internship at PT Pacific Lubritama Indonesia to find out and learn the marketing strategies carried out by PT Pacific Lubritama Indonesia. To support marketing through internet media, PT Pacific Lubritama Indonesia conducts events directly and uploads them on social media. Marketing strategy of PT Pacific Lubritama Indonesia, both online and offline, can increase brand awareness, so companies must be able to develop other marketing strategies so that the public knows better the brands of PT Pacific Lubritama Indonesia and become the top of mind in the community.
| Item Type: | Thesis (Bachelor) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Creators: |
|
||||||||
| Contributors: |
|
||||||||
| Uncontrolled Keywords: | komunikasi pemasaran terpadu; strategi marketing; brand awareness; marketing mix; internet marketing; intergrated marketing communication; marketing strategy; brand awareness; marketing mix; internet marketing | ||||||||
| Subjects: | H Social Sciences > HM Sociology > HM 1201-1216 Communication | ||||||||
| Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science |
||||||||
| Depositing User: | Users 1858 not found. | ||||||||
| Date Deposited: | 17 Feb 2020 07:06 | ||||||||
| Last Modified: | 04 Aug 2020 07:20 | ||||||||
| URI: | http://repository.uph.edu/id/eprint/7305 |
Actions (login required)
 |
View Item |
