Aktivitas bidang komunikasi Kementerian Pariwisata Indonesia dalam upaya branding "The Kaldera" sebagai destinasi prioritas baru = Aktivitas bidang komunikasi Kementerian Pariwisata Indonesia dalam upaya branding “the kaldera” sebagai destinasi prioritas baru

Valencia, Valencia (2020) Aktivitas bidang komunikasi Kementerian Pariwisata Indonesia dalam upaya branding "The Kaldera" sebagai destinasi prioritas baru = Aktivitas bidang komunikasi Kementerian Pariwisata Indonesia dalam upaya branding “the kaldera” sebagai destinasi prioritas baru. Bachelor thesis, Universitas Pelita Harapan.

[img] Text (Abstract)
Abstract.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (236kB)
[img]
Preview
Text (Chapter1)
Chapter 1.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (1MB) | Preview
[img]
Preview
Text (Bibliography)
Bibliography.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (325kB) | Preview
[img] Text (Title)
Title.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (2MB)
[img]
Preview
Text (ToC)
ToC.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (1MB) | Preview
[img]
Preview
Text (Chapter2)
Chapter 2.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (3MB) | Preview
[img]
Preview
Text (Chapter3)
Chapter 3.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (1MB) | Preview
[img]
Preview
Text (Chapter5)
Chapter 5.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (503kB) | Preview
[img]
Preview
Text (Chapter4)
Chapter 4.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (5MB) | Preview
[img]
Preview
Text (Appendices)
Appendices.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (7MB) | Preview

Abstract

Semakin berkembangnya teknologi, proses komunikasi menjadi sangat efisien, mudah dan cepat karena adanya media online. Banyak kegunaan media online yang dapat membantu aktivitas manusia bahkan dapat menentukan kesuksesan suatu organisasi atau perusahaan. Hal tersebut masuk ke dalam aktivitas media relations, dimana media digunakan sebagai sarana untuk mempublikasikan atau meyebarkan informasi mengenai organisasi untuk mencapai suatu target yang ditentukan. Aktivitas media relations telah dilakukan juga oleh Bidang Komunikasi Kementerian Pariwisata Republik Indonesia untuk mencapai publisitas yang dapat digunakan sebagai penyebarluasan informasi mengenai pariwisata dan upaya untuk branding destinasi kepada masyarakat khususnya para wisatawan. Maka dari itu penting untuk Public Relations menjaga hubungan baik yang bersifat dua arah dengan rekan media. Kementerian Pariwisata menyadari bahwa media online merupakan hal yang sangat penting untuk dapat menyebarluaskan informasi mengenai promosi pariwisata dalam negeri dan hal tersebut dapat diupayakan melalui aktivitas yang dilakukan oleh Bidang Komunikasi. Sehingga kedepannya media digital / online menjadi fokus dari Kementerian Pariwisata dalam upaya branding dan pengembangan destinasi wisata. Hal tersebut dikarenakan biaya yang dikeluarkan sangat sedikit namun tidak ada batasan ruang dan lingkup dalam upaya mempromosikan destinasi wisata di Indonesia, sehingga jangkauannya sangat luas dan bersifat global. / As technology develops, the process of communication becomes very efficient, easy and fast with the presence of online media. The benefits of using online media can help people in their daily activities, moreover can even determine the success of an organization or company. Therefore, it includes media relations activities, where media is used to publish or spread informations about the organization to achieve a specified target or goals. Media relations activities have also been carried out by the Communication Division of Ministry of Tourism of Indonesia to gain publicity that can be used as an attempt to spread informations about tourism and to do branding for destinations which can attract local citizens but are more focused on tourists. Therefore it is important for Public Relations to maintain good relationship in both directions with media partners. The Ministry of Tourism of Indonesia realizes that the media is very important to be able to publish informations about the promotion of domestic tourism and it can be pursued through the activities of the Communication Division. So that in the future, digital / online media will become the focus of the Ministry of Tourism as an effort of branding and developing tourist destinations. That is because the costs incurred are very small but there is no limit in the targetted audience to promote tourist destinations in Indonesia, so it can be widely spread and global.

Item Type: Thesis (Bachelor)
Creators:
CreatorsNIMEmail
Valencia, ValenciaNIM00000024791vlnc.valen98@gmail.com
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorLuhukay, Marsefio SevyoneNIDN0702037101UNSPECIFIED
Uncontrolled Keywords: public relations ; aktivitas bidang komunikasi ; media relations ; kementerian pariwisata ; media online ; branding destinasi
Subjects: H Social Sciences > HM Sociology > HM 1201-1216 Communication
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science
Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science
Depositing User: Users 1910 not found.
Date Deposited: 18 Feb 2020 01:29
Last Modified: 10 Sep 2020 06:10
URI: http://repository.uph.edu/id/eprint/7346

Actions (login required)

View Item View Item