Aktivitas Divisi Copywriting Hellogram dalam meningkatkan followers Instagram @generasi.pebisnis = Acitivies of hellogram's copywriting divison to increase @generasi.pebisnis followers

Jeffry, Jeffry (2020) Aktivitas Divisi Copywriting Hellogram dalam meningkatkan followers Instagram @generasi.pebisnis = Acitivies of hellogram's copywriting divison to increase @generasi.pebisnis followers. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Instagram menjadi salah satu media tempat bagi perusahaan untuk memperkuat branding dan Sales, untuk itu Hellogram membantu perusahaan dengan cara mengelola akun Instagram dengan cara membuat konten-konten yang menarik sehingga dapat mendapat followers baru. Copywriting merupakan salah satu unsur terpenting dalam sebuah konten, tanpa adanya copywriting yang bagus, konten tidak akan menjadi menarik di mata audience. Hellogram telah memanfaatkan media sosial dan memanfaatkan copywriting untuk menarik perhatian audience dan menggunakan iklan sehingga dapat menjangkau orang lebih banyak. Pemagang berhasil mempelajari prinsip copywriting yang telah diterapkan HelloGram dari konsep yang ada menurut Moriarty, dkk (2011). / Instagram is one of media placement for company to strengthen branding and sales, therefore HelloGram helps company to manages their instagram accounts by making interesting contents so that gains new followers. Copywriting is one of the most important elements in a content, without good copywriting, content will not be attractive to the audience. HelloGram has utilized social media and used copywriting to attract the attention of the audience and use advertisements to reach more people. The intern managed to learn the copywriting that implemented HelloGram from the existing concept from Moriarty, dkk (2011).

Item Type: Thesis (Bachelor)
Creators:
CreatorsNIMEmail
Jeffry, JeffryNIM00000021528jeffry_derio@yahoo.com
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorLestari, Magdalena GintingNIDN0330088502UNSPECIFIED
Uncontrolled Keywords: Marketing Communication; Intergrated Marketing Communication; Media Sosial; Iklan; Copywriting
Subjects: H Social Sciences > HM Sociology > HM 1201-1216 Communication
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science
Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science
Depositing User: Users 1846 not found.
Date Deposited: 18 Feb 2020 07:02
Last Modified: 21 Jul 2020 03:29
URI: http://repository.uph.edu/id/eprint/7399

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