Harley Davidson Center Jawa Barat

Maryono, Bambang (2011) Harley Davidson Center Jawa Barat. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Harley Davidson merupakan motor pabrikan Amerika yang memiliki kapasitas mesin besar (cc besar). Harley Davidson mulai populer di Indonesia sejak tahun 1920 yang dibawa oleh penjajah Belanda, dan hingga saat ini Harley Davidson terus eksis di kalangan pencinta motor besar. Seiring dengan masuknya motor Harley Davidson ke Indonesia, maka munculah komunitas motor pencinta Harley Davidson dengan jumlah motor yang cukup tinggi. Tercatat jumlah motor Harley Davison di Indonesia saat ini mencapai angka 5000 unit, dari jumlah tersebut sekitar 70% diantaranya berada di Jakarta, Bogor, Depok, Tanggerang dan Bekasi. Dengan munculnya berbagai macam komunitas di dalam Harley Davidson, maka terjadi suatu perbedaan di dalam komunitas tersebut, yaitu kalangan free rider dengan kalangan premium.

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