Pengaruh Perceived Risk Terhadap Online Purchase Intention: Studi Kasus pada Pengguna Aplikasi Shopee Daerah Jakarta dan Tangerang = The effect of perceived risk on online purchase intention: a case study on the users of Jakarta and Tangerang shopee applications

Angeline, Felicia and Vennessa, Vennessa and Tanjung, Vilda Dewi (2019) Pengaruh Perceived Risk Terhadap Online Purchase Intention: Studi Kasus pada Pengguna Aplikasi Shopee Daerah Jakarta dan Tangerang = The effect of perceived risk on online purchase intention: a case study on the users of Jakarta and Tangerang shopee applications. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Tujuan dari penelitian ini adalah untuk mengetahui bagaimana Perceived Risk yang meliputi financial risk, product risk, security risk, time risk, social risk, dan psychological risk berpengaruh terhadap Online Purchase Intention pada aplikasi Shopee. Penelitian ini dilakukan dengan memperoleh data dari konsumen yang pernah berbelanja pada aplikasi Shopee selama enam bulan terakhir, dengan range umur 16 sampai dengan 36 tahun, yang berdomisili di Jakarta dan Tangerang. Penelitian ini dilakukan dengan menggunakan program Smart PLS 3.0 untuk menguji validitas dan reliabilitas pada kuesioner yang telah disebarkan kepada 350 responden, serta menguji hipotesis. Hasil dari penelitian ini menunjukkan bahwa financial risk, product risk, security risk, time risk, dan psychological risk memiliki pengaruh negatif terhadap online purchase intention. Sedangkan social risk tidak memiliki pengaruh terhadap online purchase intention. / The purpose of this research is to study how to estimate risk which include financial risk, product risk, security risk, time risk, social risk, and psychological risk related to online purchase intentions on e-commerce platform, Shopee application. This research was conducted by obtaining data from consumers who have been purchased on the Shopee application for the past six months, with an age range of 16 to 36 years, who live in Jakarta and Tangerang. This research was conducted using the Smart PLS 3.0 program to collect validity and reliability on a questionnaire that was distributed to 350 respondents, as well as generating hypotheses. The results showed that financial risk, product risk, security risk, time risk, and psychological risk have a negative influence on online purchase intentions. While social risk has no influence on online purchase intentions.

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