Perilaku penggunaan ponsel (usage behavior) dan analisis perilaku konsumen di Jabodetabek untuk menyumbang ponsel bekas untuk didaur ulang = Mobile phone usage behavior and consumer behavior analysis to donate mobile phone waste for recycling in Jabodetabek

Novita, Novita (2011) Perilaku penggunaan ponsel (usage behavior) dan analisis perilaku konsumen di Jabodetabek untuk menyumbang ponsel bekas untuk didaur ulang = Mobile phone usage behavior and consumer behavior analysis to donate mobile phone waste for recycling in Jabodetabek. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

The rapid growth of mobile phone market in Indonesia has a potential to lead to the mobile phone waste explosion in the future. Mobile phone waste poses a risk of causing adverse effects to human health and the environment. An effort that can be done to overcome them is by donating used mobile phone to the collection program of mobile phones for recycling. In Indonesia, people are still not familiar with mobile phone waste collection and there is still limited number of mobile phone collection programs existed. This study provides information on the mobile phone usage behavior of consumers who contributed to the collection program of mobile phones for recycling, as well as the consumer behavior of donating mobile phone for recycling. This information is expected to be used to predict the amount of potentially collected used mobile phones for recycling. The data was collected through survey by distributing questionnaires in person and online. The sampling technique used was accidental sampling. The sample sizes of usage behavior research, and consumer behavior of donating mobile phone for recycling research, respectively, are 30 and 200. Based on the data processing results, are known consumer characteristics who donate used mobile phones for recycling. It is also known that the indicator of the brand or type of donated used mobile phone is significantly associated with age. Results also indicate that consumer behavioral intention to recycle used mobile phone is neutral, while the behavioral intention to donate used mobile phone to the collection program of mobile phone for recycling is positive. Furthermore, the differences in recycling used mobile phone behavior and in donating used mobile phone to the collection program of mobile phone for recycling behavior between social groups differentiated by employment. In addition, significant relationship between behavioral intention to recycle used mobile phone and behavioral intention to donate used mobile phone to the collection program of mobile phone for recycle is also found

Item Type: Thesis (Bachelor)
Creators:
CreatorsNIMEmail
Novita, NovitaUNSPECIFIEDUNSPECIFIED
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorHanafi, JessicaUNSPECIFIEDUNSPECIFIED
Thesis advisorKristina, Helena J.UNSPECIFIEDUNSPECIFIED
Uncontrolled Keywords: Used mobile phones ; E-waste ; Recycle ; Collection program ; Consumer behavior ; Usage behavior
Subjects: T Technology > T Technology (General) > T55.4-60.8 Industrial engineering. Management engineering
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Science and Technology > Industrial Engineering
Current > Faculty/School - UPH Karawaci > Faculty of Science and Technology > Industrial Engineering
Depositing User: Ms Tina Fori Desiani M.
Date Deposited: 04 Oct 2018 06:44
Last Modified: 26 Feb 2019 07:10
URI: http://repository.uph.edu/id/eprint/777

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