Saputra, Ahn In Gi Dwigi (2019) Pengaruh kualitas layanan, kepercayaan dan kepuasan terhadap loyalitas pelanggan di PT Honda Istana Carindo. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
Penelitian ini dilakukan guna mengetahui bagaimana pengaruh kepuasan pelanggan, kepercayaan serta kualitas layanan terhadap loyalitas pelanggan pada PT Honda Istana Carindo. Penelitian ini mengimplementasikan metode survei, dimana kuesioner digunakan sebagai instrument untuk mengumpulkan data dari responden. Sebanyak 150. Seluruh data kemudian diolah dengan menggunakan metode Regresi Linear Berganda dengan perangkat lunak SPSS 23.0. Berdasarkan hasil pengolahan data, Penulis menyimpulkan bahwa kualitas layanan, kepercayaan serta kepuasan pelanggan berpengaruh positif terhadap loyalitas pelanggan pada PT Honda Istana Carindo.
| Item Type: | Thesis (Bachelor) | ||||||||
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| Uncontrolled Keywords: | kepercayaan; kualitas layanan; kepuasan pelanggan; loyalitas pelanggan | ||||||||
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||||||
| Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management Current > Faculty/School - UPH Karawaci > Business School > Management |
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| Depositing User: | Users 1279 not found. | ||||||||
| Date Deposited: | 27 Feb 2020 07:25 | ||||||||
| Last Modified: | 03 Nov 2023 09:47 | ||||||||
| URI: | http://repository.uph.edu/id/eprint/7775 |
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