Christabel, Janice and Kevin, Kevin and Suryo, Angela Cynthia (2020) Pengaruh Media Sosial Terhadap Minat Berkunjung Wisatawan Taman Impian Jaya Ancol Jakarta. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
Di era teknologi ini, hampir setengah dari populasi di dunia telah menggunakan media sosial. Indonesia menjadi negara peringkat ke-4 dengan pengguna media sosial terbanyak di dunia. Perkembangan yang pesat menjadikan media sosial sebagai sarana informasi dan pemasaran dari suatu obyek wisata. Penelitian ini bertujuan untuk menganalisa pengaruh media sosial terhadap minat berkunjung wisatawan. Penelitian ini menggunakan pengumpulan data dengan kuesioner, dengan teknik non-probability sampling, responden pengunjung Taman Impian Jaya Ancol Jakarta. Metode analisis data yang digunakan adalah analisis deskriptif dan analisis kuantitatif. Data diolah dengan perangkat SPSS.
Item Type: | Thesis (Bachelor) | ||||||||||||
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Uncontrolled Keywords: | media sosial; minat berkunjung | ||||||||||||
Subjects: | T Technology > T Technology (General) T Technology > TX Home economics T Technology > TX Home economics > TX 901-953 Hospitality Industry |
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Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Tourism > Hotel Management Current > Faculty/School - UPH Karawaci > Faculty of Tourism > Hotel Management |
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Depositing User: | Users 2998 not found. | ||||||||||||
Date Deposited: | 27 Feb 2020 09:37 | ||||||||||||
Last Modified: | 15 Jul 2020 07:04 | ||||||||||||
URI: | http://repository.uph.edu/id/eprint/8106 |
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