Satrio, Bagas and Aditya, Daniel and Veren, Veren (2019) The competitive advantage of PT. Omudas Delapan Raya - a digital-out-of-home device company. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
The purpose of this study is to explore the competitive advantage of PT. Omudas Delapan Raya as a Digital-Out-of-Home device company to face the LED device industry in Indonesia. The digital advertising growth is rapidly increasing by 27.8% in 2018 as the industrial revolution 4.0 began, where business operations can rely on the interconnected network and data-based system. PT. Omudas Delapan Raya is an LED device company that has a competitive advantage in the form of products, prices, quality, and service. The factors that influence competitive advantage can be seen from several perspectives such as the owners, employees, and customers of the firm. This research is a single instrumental case study. The primary data is derived from respondents through in-depth semi-structured interviews, observations, and field notes. In addition, secondary data include firm documents. Subsequently, the researchers construct a mini-model theory denoting the factors that contribute to the competitive advantage of the company.
| Item Type: | Thesis (Bachelor) | ||||||||||||
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| Uncontrolled Keywords: | competitive advantage; digital-out-of-home; LED device industry; case study; Indonesia | ||||||||||||
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||||||||||
| Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management Current > Faculty/School - UPH Karawaci > Business School > Management |
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| Depositing User: | Users 3764 not found. | ||||||||||||
| Date Deposited: | 12 Mar 2020 05:37 | ||||||||||||
| Last Modified: | 22 Apr 2020 03:25 | ||||||||||||
| URI: | http://repository.uph.edu/id/eprint/8379 |
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