Efektivitas sales promotion celebrity fitness supermall Karawaci di dalam mendapatkan member baru = Sales promotion effectiveness in celebrity fitness supermall Karawaci to get new members

Purdiyanta, Samuel Kharis (2019) Efektivitas sales promotion celebrity fitness supermall Karawaci di dalam mendapatkan member baru = Sales promotion effectiveness in celebrity fitness supermall Karawaci to get new members. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Seiring dengan berkembangnya bisnis fitness center di Indonesia, maka semakin ketat juga persaingan antar perusahaan dalam menarik perhatian masyarakat. Para pemilik bisnis hendaknya memiliki sales promotion yang tepat agar dapat mengungguli pesaing bisnisnya. Sales promotion adalah salah satu alat promosi yang bersifat jangka pendek untuk menciptakan penjualan dengan cepat. Tujuan dari penelitian ini untuk mengetahui seberapa efektif sales promotion agar dapat digunakan oleh sebuah perusahaan khususnya dalam bidang fitness center. Penelitian ini menggunakan pendekatan kuantitatif dengan metode deskriptif. Pengumpulan data penelitian dilakukan dengan data primer, yaitu membagikan kuesioner kepada 200 member Celebrity Fitness Supermall Karawaci dan data sekunder yang berupa wawancara kepada General Manager Celebrity Fitness Supermall Karawaci dan studi kepustakaan. / Along with the development of the fitness center business in Indonesia, the competition between companies is increasingly stringent in attracting public attention. Business owners should have the right sales promotion in order to outperform their business competitors. Sales promotion is one of the short-term promotional tools to create sales quickly. The purpose of this study is to find out how effective sales promotion can be used by a company especially in the field of fitness center. This study uses a quantitative approach with descriptive methods. Research data collection was carried out with primary data, namely distributing questionnaires to 200 members of Celebrity Fitness Supermall Karawaci and secondary data in the form of interviews with the General Manager of Celebrity Fitness Supermall Karawaci and literature studies.

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