Strategi promosi konser Charlie Puth 2018 yang dilakukan oleh full color entertainment melalui instagram = Charlie Puth 2018 conservation promotion strategy done by full-color entertainment through instagram

Patricia, Lia (2019) Strategi promosi konser Charlie Puth 2018 yang dilakukan oleh full color entertainment melalui instagram = Charlie Puth 2018 conservation promotion strategy done by full-color entertainment through instagram. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Penelitian ini bertujuan untuk mengetahui strategi promosi Full Color Entertainment melaui Instagram dalam memasarkan konser Charlie Puth 2018. Deskripsi ini akan dipaparkan dalam data yang berbentuk tulisan. Metode penelitian yang akan digunakan dalam penelitian ini adalah pendekatan kualitatif metode deskriptif. Pengumpulan data primer dilakukan dengan wawancara dan observasi, sedangkan data sekunder dengan studi kepustakaan. Strategi yang diterapkan oleh Full Color Entertainment dalam menggunakan Instagram, yaitu melakukan posting foto atau video yang berkala di Instagram milik Full Color Entertainment. Anggota Full Color Entertainment juga diharuskan mempromosikan konser Charlie Puth 2018, di Instagram pribadi masing-masing secara berkala sesuai jadwal yang sudah ditetapkan dan dibantu dengan sponsor-sponsor yang memang sudah berkerjasama dengan perjanjian harus membantu proses promosi, dengan cara melakukan promosi menggunakan media sosial guna membantu memasarkann konser Charlie Puth 2018. Hasil dari penelitian ini menunjukan bahwa media promosi yang menggunakan Instagram untuk mempromosikan konser Charlie Puth 2018 adalah pilihan yang tepat, dikarenakan dapat menjangkau segmen pasar yang sudah menjadi target sasaran dalam memasarkan konser Charlie Puth 2018 yaitu para remaja dan dewasa. Serta informasi yang dibagikan melalui Instagram dapat tersebarluaskan dengan cepat dan mudah, sehingga sangat membantu dan mempermudahkan Full Color Entertainment dalam mempromosikan konser Charlie Puth 2018. / This study aims to determine the promotion strategy of Full Color Entertainment through Instagram in marketing Charlie Puth's 2018 concert. This description will be presented in data in the form of writing. The research method that will be used in this study is a descriptive qualitative approach. Primary data collection is done by interviews and observations, while secondary data with library studies. The strategy implemented by Full Color Entertainment in using Instagram is to post periodic photos or videos on Full Color Entertainment's Instagram. Full Color Entertainment members are also required to promote Charlie Puth 2018 concerts on their individual Instagram regularly on a predetermined schedule. And assisted by sponsors who have collaborated with the agreement to help with the promotion process, by promoting using social media to help market Charlie Puth's 2018 concert. The results of this study indicate that the media campaign that uses Instagram to promote Charlie Puth 2018 concert is a choice right, because it can reach market segments that have become targets in marketing Charlie Puth 2018 concerts, namely teenagers and adults. As well as information shared via Instagram can be distributed quickly and easily, so it really helps and simplifies Full Color Entertainment in promoting Charlie Puth's 2018 concert.

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