Sanjaya, Mikael (2018) Hubungan --iklan hidup tanpa batas-- PT. go-jek Indonesia dengan keputusan menggunakan fitur layanan pada aplikasi go-jek = The relation of PT. gojek Indonesia --hidup tanpa batas-- advertising with the decision to use the service features in the go-jek application. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
Seiring berkembangnya zaman, banyak inovasi baru yang diciptakan untuk membantu dan melengkapi kebutuhan masyarakat. Salah satunya adalah kebutuhan untuk mengatasi kemacetan. Pada tahun 2014, PT. GO-JEK Indonesia hadir dengan menawarkan kemudahan dalam berkendara melalui aplikasi berbasis online pertama di indonesia yang kini disebut dengan transportasi online. Dan terus hadir memberikan inovasi-inovasi baru dalam membantu melengkapi kebutuhan masyarakat. Dalam mempertahankan eksistensinya, PT. GO-JEK Indonesia harus terus memberikan inovasi baru untuk membantu masyarakat dalam melengkapi kebutuhan mereka. Selain transportasi online, PT. GO-JEK Indonesia menciptakan inovasi baru terhadap fitur layanan mereka yang kini dapat membantu kebutuhan masyarakat sehari-hari. Dalam memperkenalkan fitur layanan yang ada, PT. GOJEK Indonesia memilih iklan sebagai media untuk mempromosikan fitur layanan tersebut. Iklan yang dipilih oleh penulis adalah iklan “Hidup Tanpa Batas”. Dalam penelitian ini, penulis ingin melihat apakah ada hubungan antara iklan “Hidup Tanpa Batas” dengan keputusan menggunakan fitur layanan dalam aplikasi GO-JEK, dengan menguji masing masing variabel dengan uji validitas, uji reliabilitas, dan uji korelasi menggunakan Spearman Rank. / As time goes by, new innovation is created to help and fulfill the society's needs. One of them is to overcome traffic jams. In the year 2014, PT. GO-JEK Indonesia is the first to give convenience in transporting through online apps in Indonesia that is now called Online Transportation. In order to keep the existence, it is a must for PT. GO-JEK Indonesia to innovate in order to help the society in fulfilling their needs. Besides online transportation, PT. GO-JEK Indonesia create a new innovation on their service feature to help the society's daily needs. To present the existing service feature, PT. GO-JEK Indonesia choose commercial as their media to promote their services. The commercial that the writer choose is "Hidup Tanpa batas". In this research, the writer wants to see whether there's a connection between the commercial and the decision in using the service features on GO-JEK's app, by testing each variable, by testing the validity, testing the reliability, and testing the correlation using Spearman Rank
| Item Type: | Thesis (Bachelor) | ||||||||
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| Additional Information: | SK 41-15 SAN h | ||||||||
| Uncontrolled Keywords: | iklan hidup tanpa batas; fitur layanan; a hierarchy of effects models; advertisement hidup tanpa batas; service features | ||||||||
| Subjects: | H Social Sciences > HM Sociology > HM 1201-1216 Communication | ||||||||
| Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science |
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| Depositing User: | Mr Samuel Noya | ||||||||
| Date Deposited: | 03 Jun 2020 07:45 | ||||||||
| Last Modified: | 05 Apr 2021 04:55 | ||||||||
| URI: | http://repository.uph.edu/id/eprint/8707 |
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