Government’s communication strategy to educate Indonesian citizens in order to overcome cervical cancer in Indonesia = Strategi komunikasi pemerintah dalam memberikan edukasi mengenai kanker serviks kepada masyarakat Indonesia

Andrew, Andrew (2018) Government’s communication strategy to educate Indonesian citizens in order to overcome cervical cancer in Indonesia = Strategi komunikasi pemerintah dalam memberikan edukasi mengenai kanker serviks kepada masyarakat Indonesia. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

As time goes by, all aspects of life grow. Illnesses are one of the those and it keeps developing. Cancer is one of the illness that holds the highest mortality rate, and the one responsible for killing tons of women out there is cervical cancer. Until now, tons of cases are recorded on death from cervical cancer, and Indonesia made into the list of countries all around the world that has lost its citizens from cervical cancer. Though it’s very dangerous, the awareness of cervical cancer is still low. This research uses the qualitative approach with descriptive research methodology. Data are gathered using primary data, which are through interviews, as well as secondary data through observations on non-participants and documentations. Interviews are done to three key informants, which are the Ministry of Health, a doctor specializes in cervical cancer and one of the vaccine provider company. This research shows that the government’s communication strategy in building awareness on cervical cancer is not very effective, causing Indonesian women to lack information. However, the raising number of cervical cancer cases in Indonesia also comes from themselves, by being reluctant to do early check-up which can prevent or cure early stage cases. / Mengikuti perkembangan zaman, hampir seluruh aspek dalam kehidupan ini pun ikut berkembang. Penyakit merupakan salah satunya. Seiring dengan berjalannya waktu, banyak sekali penyakit baru yang mulai bermunculan. Kanker merupakan salah satu penyakit yang membunuh paling banyak orang di dunia. Jenis kanker yang paling banyak membunuh wanita di dunia adalah kanker serviks. Hingga kini sudah tercatat banyak sekali kasus kematian akibat kanker serviks di seluruh dunia, bahkan Indonesia masuk ke dalam daftar negara dengan tingkat kasus penyakit kanker serviks terbanyak di dunia. Namun untuk penyakit yang sangat berbahaya dan telah membunuh banyak sekali wanita di Indonesia, pengetahuan mengenai penyakit ini sangatlah rendah. Penelitian ini menggunakan pendekatan kualitatif dengan metode penelitian deskriptif. Pengumpulan data dilakukan dengan data primer, yaitu dengan wawancara, serta data sekunder berupa observasi non-partisipan dan dokumentasi. Wawancara dilakukan kepada tiga informan kunci yakni Menteri kesehatan republik Indonesia, dokter spesialis kanker serviks, dan perusahaan penyedia vaksin kanker serviks di Indonesia. Hasil penelitian ini menunjukan bahwa strategi komunikasi pemerintah Indonesia dalam membangun awareness mengenai kanker serviks di Indonesia masih belum cukup efektif dan menyebabkan wanita Indonesia minim pengetahuan mengenai penyakit ini. Salah satu faktor yang membuat tingginya angka kasus kanker serviks di Indonesia berasal dari mereka sendiri, dengan merasa malu dan enggan untuk melakukan pemeriksaan dini yang sangat penting karena penyakit ini dapat disembuhkan bila masih di stadium awal.

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