Strategi komunikasi government public relations kementerian komunikasi dan informatika republik Indonesia dalam mengelola situs indonesiabaik.id = Government public relations communication strategy of the ministry of communication and informatics of the republic of Indonesia in managing indonesiabaik.id sites

Patricia, Delvina (2018) Strategi komunikasi government public relations kementerian komunikasi dan informatika republik Indonesia dalam mengelola situs indonesiabaik.id = Government public relations communication strategy of the ministry of communication and informatics of the republic of Indonesia in managing indonesiabaik.id sites. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Indonesia experienced internet user penetration to 54.68%. With the development of technology and the internet, it can cause harm to the Indonesian people, namely the spread of hoax news in the community. These false news criticized the younger generation because it caused socialization of negative ideas such as radicalism. With the presence of internet users, the government hopes that the program can spread evenly in the community. The KEMKOMINFO Republic of Indonesia has the aim to discuss these matters by launching the IndonesiaBaik.id website, which is the official site to attach information to the public with a target audience of 20-34 years. This information is packaged in an interesting way in the form of infographics and graphic movements to be understood by the public. This study uses a qualitative approach with descriptive methods. Primary data collection is done by interviews, while secondary data is by library research. The results of this study are KEMKOMINFO in managing the IndonesiaBaik.id site using the nine steps of strategic planning, these steps are: analysis, organizational analysis, public analysis, setting goals and objectives, formulating actions and strategies, using effective communication methods, choosing tactics in communication, implementing strategic plans and conducting evaluation programs. / Indonesia mengalami penetrasi pengguna internet sebesar 54,68%. Dengan adanya perkembangan teknologi dan internet yang sangat pesat ini dapat menimbulkan kerugian bagi bangsa Indonesia yaitu maraknya penyebaran berita hoaks di masyarakat. Berita-berita palsu ini mengecam generasi muda karena menyebabkan munculnya penyebaran paham negatif seperti radikalisme. Dengan adanya peningkatan pengguna internet, pemerintah mengharapkan bahwa program pemerintah dapat tersebar di masyarakat secara merata. KEMKOMINFO Republik Indonesia memiliki tujuan untuk mengatasi dua hal tersebut dengan meluncurkan situs IndonesiaBaik.id yang merupakan situs resmi untuk menyebarkan informasi pemerintah ke masyarakat dengan sasaran khalayak berumur 20-34 tahun. Informasi ini dikemas dengan cara yang menarik yaitu dalam bentuk infografis dan motiongrafis agar dimengerti oleh masyarakat luas. Penelitian ini menggunakan pendekatan kualitatif dengan metode deskriptif. Pengumpulan data primer dilakukan dengan wawancara, sedangkan data sekunder dengan studi kepustakaan. Hasil dari penelitian ini adalah KEMKOMINFO dalam mengelola situs IndonesiaBaik.id telah menggunakan kesembilan langkah dari perencanaan strategis, langkah-langkah tersebut yaitu: analisa situasi, analisa organisasi, analisa publik, menentukan tujuan dan obyektif, merumuskan tindakan dan strategi, menggunakan cara komunikasi yang efektif, memilih taktik dalam berkomunikasi, implementasi rencana yang strategis dan melakukan evaluasi untuk program.

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