The implementation of social media marketing at PT Path Mobile Indonesia

Susanti, Erika (2019) The implementation of social media marketing at PT Path Mobile Indonesia. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Over the past few years, the numbers of people usng internet, especially for those who accessing social media have been greatly increasing across the countries. the amount of time that people spend on social media and the active users in social media, have created social media as one dominant online digital media that give a great impact to promote interactions between company, advertisers, customers, and marketers. therefore, the implementation of social media marketing in certain company is considered important. Path Mobile Indonesia is a social networking company that used to be popular amongst the generations, need to plan their marketing and promotional activities strategically for their social media brand to survive and sustained within the society, and one of them is through social media marketing. Through the implementation of social media marketing, Path expected able to build engagement with the targeted audience.

Item Type: Thesis (Bachelor)
Creators:
CreatorsNIMEmail
Susanti, ErikaNIM00000013827luciana.erika@yahoo.com
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorPamungkas, SigitNIDN0316127301UNSPECIFIED
Additional Information: LM 41-15 SUS i
Uncontrolled Keywords: social media marketing ; digital marketing ; brand awareness ; brand engagement
Subjects: H Social Sciences > HM Sociology > HM 1201-1216 Communication
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science
Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science
Depositing User: Ms Hamardiati Saptarini
Date Deposited: 29 Jun 2020 02:35
Last Modified: 13 Apr 2021 04:09
URI: http://repository.uph.edu/id/eprint/8896

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