Aktivitas marketing public relations pt snapinn global asia untuk meningkatkan brand awareness konsumen = Marketing public relations activities in pt. snapinn global asia to increase consumer brand awareness

JIvensia, Wenny (2019) Aktivitas marketing public relations pt snapinn global asia untuk meningkatkan brand awareness konsumen = Marketing public relations activities in pt. snapinn global asia to increase consumer brand awareness. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

PT. Snapinn Global Asia adalah sebuah start up online marketplace dan jasa penyewaan akomodasi di Indonesia. Menyadari bahwa Snapinn merupakan perusahaan yang belum lama beroperasi, maka brand yang baru ini kurang disadari oleh masyarakat. Munculnya kompetitor dan para pesaing usaha dari marketplace sejenis membuat Snapinn harus mampu menciptakan serta mempertahankan brand awareness kepada konsumen. Pemagang melaksanakan magang di Snapinn selama lima bulan dan ditempatkan pada divisi marketing public relations. Oleh karena itu, pemagang ingin mengetahui penerapan komunikasi, aktivitas serta peranan marketing public relations yang efektif digunakan dalam meningkatkan brand awareness. Dari hasil magang dan pengamatan pemagang, aktivitas marketing public relations dijalankan perusahaan dengan baik dibawah divisi marketing dalam menjalankan strategi promosi dan event. Dengan kerjasama yang dilakukan dengan berbagai pihak eksternal maupun internal, kegiatan tersebut mendapatkan respon yang baik dengan semakin bertambahnya pengikut dalam sosial media dan partnership yang mendukung dalam kegiatan mendatang oleh Snapinn. / PT. Snapinn Global Asia is a start-up online marketplace and accommodation rental services in Indonesia. Realizing that Snapinn is a company that has recently been operating, this new brand is not recognized by the public. The emergence of competitors and business competitors from similar marketplaces makes Snapinn have to be able to create and maintain brand awareness for consumers. The intern did internship in Snapinn for five months and is placed in the Marketing Public Relations division. Therefore, the intern want to know the application of communication, activities and the role of marketing public relations that are effectively used in increasing brand awareness. From the results of the internship and observations of the internship, the marketing public relations activities carried out by the company well under the marketing division in carrying out promotional and event strategies. With cooperation carried out with various external and internal parties, the activity received a good response with the increasing number of followers in social media and partnerships that support in future activities by Snapinn.

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