Social media marketing communication activity by micro-star international Indonesia = Aktivitas komunikasi pemasaran media sosial oleh micro-star international Indonesia

Chandra, Fransisca (2018) Social media marketing communication activity by micro-star international Indonesia = Aktivitas komunikasi pemasaran media sosial oleh micro-star international Indonesia. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Strategi komunikasi pemasaran yang diterapkan oleh suatu perusahaan selalu berubah-ubah seiring berjalannya waktu dikarenakan perilaku dan kebiasaan konsumen yang juga selalu berubah. Strategi komunikasi pemasaran terkini yang saat ini sedang sangat populer adalah komunikasi pemasaran media sosial, atau lebih dikenal sebagai pemasaran media sosial saja. Pemasaran media sosial dikatakan tidak hanya rendah biaya, tetapi juga sangat efektif. Sebagai perusahaan yang telah menerapkan pemasaran media sosial sebagai salah satu dari daftar strategi pemasaran mereka, Micro-Star International Indonesia memanfaatkan Facebook, Instagram, dan YouTube sebagai peron pemasaran media sosial mereka. Pemagang bekerja sebagai Digital Marketing Intern dimana tanggung jawab utama pemagang adalah menciptakan tema dan konsep serta memproduksi konten untuk media sosial. Selama bekerja, pemagang diminta untuk fokus pada aspek komunikasi pemasaran melainkan hanya pemasaran itu sendiri. Penyelesaian program magang ini memberikan kesadaran pada pemagang bahwa hilangnya satu langkah dasar ketika menerapkan strategi pemasaran media sosial dapat menghambat perusahaan untuk memaksimalkan dampak positif yang sebenarnya yang dapat dihasilkan oleh pemasaran media sosial. / The marketing communication strategy that is applied by a company is always changing throughout the time due to the behaviour and habit of the consumers that are also changing. One most current marketing communication strategy that is recently very popular is social media marketing communication, or better known as social media marketing only. Social media marketing was said not to be only low-cost, but also very effective. As a company who have applied social media marketing as one of their marketing strategy list, Micro-Star International Indonesia make use of Facebook, Instagram, and YouTube as their social media marketing platforms. Intern worked as a Digital Marketing Intern whose main responsibilities were creating theme and concept as well as producing contents for social media posts. During the work, intern was asked to focus on the marketing communication aspects instead of only marketing itself. The completion of this internship program gave intern the realization that the absence on only one basic step when implementing social media marketing strategy can hinder the company to maximize the actual positive impact that social media marketing could possibly bring.

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