Perancangan ilustrasi berdasarkan buku random acts of kindness = Illustration design based on ‘random acts of kindness’ book

Oktofenti, Merry (2020) Perancangan ilustrasi berdasarkan buku random acts of kindness = Illustration design based on ‘random acts of kindness’ book. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Pada perancangan Tugas Akhir ini akan dibahas mengenai perancangan ilustrasi berdasarkan buku ‘Random Acts of Kindness’. Perancangan ini dilatarbelakangi oleh mulai munculnya minat dan kebutuhan secara personal maupun kolektif terhadap agenda-agenda pengembangan diri yang menunjukkan tren positif. Salah satu solusi yang banyak ditempuh dan dianggap terbaik dalam agenda pengembangan diri ini yaitu dengan membaca buku-buku bertemakan self-help atau self-development. Buku-buku yang hadir dengan muatan ilustrasi menjadi opsi bacaan yang tepat karena menyuguhkan bacaan yang ringan namun tetap dapat berbobot, bermakna, serta berdampak positif bagi pembaca. Salah satu buku dengan tema self-help dan bermuatan ilustrasi yaitu ‘Random Acts of Kindness’. Dari latar belakang ini maka muncul permasalahan, bagaimana merancang tampilan buku ‘Random Acts of Kindness’ dengan menggunakan prinsip dan teori desain sebagai basis perancangan, sehingga mampu meningkatkan minat pembaca dalam melakukan interaksi dengan buku ini selama 90 hari. Tujuan dari perancangan ini adalah untuk menghasilkan sebuah seri ilustrasi dan tampilan baru yang mempertimbangkan prinsip-prinsip serta teori desain di dalamnya. Perancangan Tugas Akhir ini menggunakan teknik pengumpulan data melalui studi pustaka dan wawancara. Perancangan ini dilandasi oleh beberapa teori, antara lain unsur desain, prinsip desain, teori gestalt, teori warna, teori tipografi, dan teori layout. Dari hasil pengumpulan dan analisis data, didapatkan bahwa target yang tepat bagi perancangan buku ini yaitu remaja pada fase akhir berusia 18-20 tahun. Pada fase ini remaja berada pada transisi menuju kedewasaan, dimana ia mulai berfokus pada pengembangan dirinya, ditandai dengan tindakan proaktif seperti membaca buku bertemakan self-help. / This final project will talk about process of creating the illustrations based on 'Random Acts of Kindness' book. The background of this creation started from the emersion of interest and needs whether it is personal or collective about the agendas of self-development that shows positive trend. One solution that was considered good and was chosen by the agenda of self-development was reading books with the theme of self-help or self-development. Books that were present with the theme of illustration has become an option for the readers because, it gives a so not heavy topic but is still meaningful, and it's impact to the readers are positive. One of the book with the theme of self-help and has an illustration within it is 'Random Acts of Kindness'. From this, a new problem arise, how to create the new look of 'Random Acts of Kindness’ with the principle and theory of design as the basis of the creation, which will rise the interest of readers on interacting with the book for 90 whole days. The goal of this development is to produce an illustration that has a new-look which taking the principles and theories of design into consideration within it. This final project data taking is using the technique of literature review and interview. This development is based on several theories such as, element of design, principle of design, gestalt theory, color theory, typography theory, and layout theory. From the result of collecting and data analyzing, it is shown that the target of this book development is mostly teenagers with the age of 18 - 20 years old. In this stage of life, teenagers are in the transition of becoming an adult, in which they are starting to focus on self-development, that is shown by their proactive behavior like reading books with the theme of self-help.

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