The Influence of Supply Chain Management Practices on Company Performance at PT Majujaya Pohon Pinang, Medan

Kevin, Kevin (2020) The Influence of Supply Chain Management Practices on Company Performance at PT Majujaya Pohon Pinang, Medan. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Supply Chain Management Practices have been helping companies to achieve Company Performance at greater levels. PT MajuJaya Pohon Pinang is a beverage company who focuses on manufacturing juices and syrups. The company experienced sales decline on their annual sales for the last five years. Companies who utilize Supply Chain Management get several significant benefits such as better performances, more competitive advantages, better customer services, more collaborations, etc. For this research, the writer used quantitative research as the research design method, and implemented purposive sampling method technique on 78 employees at PT MajuJaya Pohon Pinang as the samples for this study. This research has passed all of the tests conducted in this study, which are validity test, reliability test, normality test, linearity test, and heteroscedasticity test. Furthermore, the regression equation in this research is Y = 20.246 + 0.430X. In addition, the determination test result shows 27.7%, which means that the independent variable has contributions of 27.7% on the dependent variable. Besides that, the result of the hypothesis T-test shows that the significance value from linear regression coefficient table is 0.00, which is lower than 0.05, thus the Ha (Alternative Hypothesis) is accepted which means the independent variable has influence on the dependent variable. In conclusion, the company is recommended to utilize social media for market expansion, collaborate with air shipment companies for better logistics system, and add more foreign distributors for more international approaches to improve the company performance at PT MajuJaya Pohon Pinang. / Praktik Manajemen Rantai Pasokan telah membantu perusahaan untuk mencapai Kinerja Perusahaan di tingkat yang lebih besar. PT MajuJaya Pohon Pinang adalah perusahaan minuman yang berfokus pada pembuatan jus dan sirup. Perusahaan tersebut mengalami penurunan penjualan pada penjualan tahunan mereka selama lima tahun terakhir. Perusahaan yang menerapkan Praktek Manajemen Rantai Pasokan mendapatkan beberapa manfaat signifikan seperti kinerja yang lebih baik, lebih banyak keunggulan kompetitif, layanan pelanggan yang lebih baik, lebih banyak kolaborasi, dan sebagainya. Untuk penelitian ini, penulis tersebut menggunakan penelitian kuantitatif sebagai metode desain penelitian, dan menerapkan teknik metode purposive sampling pada 78 karyawan di PT MajuJaya Pohon Pinang sebagai sampel untuk penelitian ini. Penelitian ini juga telah lulus semua tes yang dilakukan dalam penelitian ini, yaitu uji validitas, uji reliabilitas, uji normalitas, uji linieritas, dan uji heteroskedastisitas. Selanjutnya, persamaan regresi dalam penelitian ini adalah Y = 20.246 + 0.430X. Selain itu, hasil uji determinasi menunjukkan 27,7%, yang berarti bahwa variabel independen memiliki kontribusi sebesar 27,7% pada variabel dependen. Selain itu, hasil uji hipotesis T-test menunjukkan bahwa nilai signifikansi dari tabel koefisien regresi linier adalah 0.00, yang lebih rendah dari 0.05, sehingga Ha (Hipotesis Alternatif) diterima yang berarti variabel independen memiliki pengaruh terhadap variabel dependen. Sebagai kesimpulan, perusahaan direkomendasikan untuk menggunakan media sosial untuk ekspansi pasar, berkolaborasi dengan perusahaan pengiriman udara untuk sistem logistik yang lebih baik, dan menambahkan lebih banyak distributor asing untuk lebih banyak pendekatan pelanggan internasional untuk meningkatkan kinerja perusahaan di PT MajuJaya Pohon Pinang.

Item Type: Thesis (Bachelor)
Creators:
CreatorsNIMEmail
Kevin, KevinNIM00000022821kevinjaputraaa@gmail.com
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorFang, EddyNIDN0110018704eddy.fang@lecturer.uph.edu
Uncontrolled Keywords: international business, supply chain management, supply chain management practices, company performance
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Depositing User: Users 9039 not found.
Date Deposited: 06 Aug 2020 03:41
Last Modified: 06 Aug 2020 03:41
URI: http://repository.uph.edu/id/eprint/9734

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