Aktivitas digital marketing pt brytalife globble Indonesia melalui penggunaan instagram dalam promosi perusahaan = Brytalife globble Indonesia digital marketing activities through the use of instagram in company promotion

Hellena, Hellena (2020) Aktivitas digital marketing pt brytalife globble Indonesia melalui penggunaan instagram dalam promosi perusahaan = Brytalife globble Indonesia digital marketing activities through the use of instagram in company promotion. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Pada akhir tahun 2019 muncul sebuah wabah baru yaitu Corona Virus 2019 (COVID-19). Mudahnya COVID-19 menyebar menyebabkan kepanikan di seluruh dunia, di Indonesia sendiri kepanikan ikut terjadi karena telah adanya kasus penderita penyakit COVID-19. Karena adanya Corona Virus ini masyarakat menjadi sadar akan pentingnya menjaga kebersihan tangan dan juga lingkungannya. Produk kesehatan seperti hand sanitizer dan juga produk pembersih anti mikroba semakin laris dipasaran. Melihat potensi penjualan hand sanitizer yang meningkat, salah satu perusahaan baru yang bergerak di bidang kesehatan adalah PT Brytalife Globble Indonesia berusaha untuk memasarkan produknya secara lebih aktif melalui media sosial Instagram. Dalam penggunaan Instagram, Brytalife bertujuan meningkatkan category needs, brand awareness, dan positioning produk. Dengan strategi yang dijalankan adalah menentukan segmentation secara jelas. Merumuskan targeting dalam komunikasi-nya, serta melakukan positioning statement. Jika dirumuskan dalam kerangka digital marketing maka proses digital marketing Brytalife terdiri dari empat tahapan yaitu analisis situasi, goal definition, strategy, dan action & control. Pemagang juga membantu promosi Instagram Brytalife menggunakan akun media sosial Pemagang sendiri. Refrensi: 26 (2000 – 2020) / BRYTALIFE GLOBBLE INDONESIA DIGITAL MARKETING ACTIVITIES THROUGH THE USE OF INSTAGRAM IN COMPANY PROMOTION (xii + 83 Pages: 36 Pictures; 11 Attachments) Key Words: Content, Digital Marketing, Internet, Instagram, Promotion At the end of 2019, emerged the new epidemic called corona viruses 2019 (COVID-19). Due to easily COVID-19 spread caused panic on the worldwide. Because of the covid-19 people become aware of the importance of maintaining the cleanliness of the environment also medical products like hand sanitizer and cleaning products sales are increasingly. Assess the potential sales increased, Brytalife Globble Indonesia is trying to sell their products in a more active through social media Instagram. In the use of Instagram, Brytalife aimed at increasing category needs, brand awareness and products positioning. With strategy is clear segmentation, Targeting, and positioning statement. If formulated within the framework of the digital marketing. Brytalife digital marketing consists of four phases: First the situation analysis, goal definition, strategy and action & control. Also intern helped to promote Brytalife Instagram using intern social media accounts itself.

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