Media sosial Instagram mengkonstruksikan kesetaraan wanita dalam berpartisipasti di liga bola basket nasional Srikandi cup = Social media instagram constructing equal women in participation in the national basket ball state Srikandi cup

Karen, Priscilla Annabel (2020) Media sosial Instagram mengkonstruksikan kesetaraan wanita dalam berpartisipasti di liga bola basket nasional Srikandi cup = Social media instagram constructing equal women in participation in the national basket ball state Srikandi cup. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Olahraga saat ini menjadi suatu kegiatan yang setiap orang pasti melakukannya guna menjaga kesehatan tubuh. Penilaian mengenai gender masih berlaku didalam olahraga, di mana masyarakat masih melihat bahwa pria berolahraga lebih lazim dari pada wanita berolahraga, khususnya olahraga bola basket. Akan tetapi liga bola basket Srikandi cup merupakan pembuktian bahwa wanita juga bisa melakukannya dan kompetisi ini merupakan liga wanita satu- satunya yang diharapkan dapat memajukan bola basket di Indonesia. Untuk itu saat ini peran media sosial juga berpengaruh dalam dunia olahraga bola basket, karena penggunaan media sosial khususnya Instagram sangat berkembang pesat. Instagram Srikandi dibuat dengan tujuan memberikan informasi dan menunjukan melalui foto-foto yang diunggah dapat memberikan penilaian kepada masyarakat bahwa wanita juga bisa dan setara dengan pria. Penelitian ini menggunakan pendekatan kualitatif, dengan metode deskriptif. Pengumpulan data melalui data primer dengan wawancara online kepada ketiga informan, kemudian melakukan obeservasi dan data sekunder. Hasil penelitian menunjukan bahwa unggahan foto pada Instagram membuat pandangan masyarakat terhadap wanita itu berbeda, seperti wanita dapat melakukan olahraga yang keras seperti pria. Dengan demikian media sosial Instagram Srikandi cup melalui foto-foto yang diunggah memberikan pandangan bahwa wanita itu setara dengan pria, tanpa membedakan gender atau kepada siapa yang lebih kuat / Sports is now an activity that everyone must do to maintain a healthy body. Assessment of gender is still valid in the sport, where people still see that men exercise more prevalent than in women in sports, particularly basketball. But the Srikandi cup basketball league is proof that women can do it too and this competition is the only women's league that is expected to advance basketball in Indonesia. For this reason, the role of social media is also influential in the world of basketball, because the use of social media, especially Instagram, is growing rapidly. Srikandi's Instagram was created with the aim of providing information and showing through uploaded photos that can provide an assessment to the public that women can and are equal to men. This research uses a qualitative approach, with descriptive methods. Collecting data through primary data with online interviews with the three informants, then observing and secondary data. The results show that uploading photos on Instagram makes people's views of women different, like women can do hard sports like men. Thus the social media Instagram Srikandi cup through uploaded photos gives the view that women are equal to men, regardless of gender or who is stronger.

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