Regina, Jessica (2012) Persepsi mahasiswa program studi public relations di jakarta dan sekitarnya terhadap mayoritas perempuan dalam industri public relations di indonesia. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
Bidang Public Relations berperan penting dalam menciptakan reputasi yang
baik dan membangun hubungan berkelanjutan dengan publiknya. Hal tersebut
menjadi salah satu alasan Public Relations menjadi salah satu profesi yang sangat
diminati hingga saat ini. Perkembangan Public Relations di berbagai negara di
Amerika, Eropa, Asia dan khususnya di Indonesia, menjadi bahan kajian
penelitian yang menarik bagi para kaum profesional dan akademisi. Salah satunya
karena adanya fenomena peningkatan jumlah kaum perempuan dalam bidang
Public Relations yang sudah diprediksi sejak tahun 1950-an. Adanya mayoritas
perempuan yang ditandai oleh banyaknya praktisi dan profesional PR serta
mahasiswa di program studi PR mendorong terjadinya feminisasi pada profesi
Public Relations. Akibatnya publik menganggap Public Relations identik dengan
profesi perempuan yang memiliki keahlian sebagai seorang praktisi PR. Tentu saja
hal ini mempengaruhi cara pandang mahasiswa laki-laki sebagai calon praktisi
Public Relations terhadap mayoritas perempuan yang terjadi.
Penelitian ini bertujuan untuk mengetahui persepsi mahasiswa (laki-lai)
terhadap mayoritas perempuan dalam industri Public Relations di Indonesia.
Penelitian ini menggunakan pendekatan penelitian kualitatif dengan metode
pengumpulan data in-depth-interview mahasiswa laki-laki dengan program studi
PR dan praktisi serta akademisi PR sebagai informant. Dari hasil penelitian ini,
ditemukan bahwa persepsi yang terbentuk terhadap mayoritas perempuan dalam
PR dilihat sebagai tantangan, Gender bukan sebuah tolok ukur, serta menjadi
kesempatan atau peluang bagi mereka sebagai calon praktisi PR laki-laki kelak. / Public Relations plays an important role in building a good reputation and
relation with the publics, that was the main reason why this field had become one
of the most interesting profession. The development of that field in many countries
such as America, Europe, Asia and particularly in Indonesia becomes an
interesting research study for Public Relations professionals and academics. One
of them is due to the phenomenon of the increasing number of women in Public
Relations that has been predicted since the 1950s. Woman’s majority in Public
Relations which is characterized by the overwhelming number of practitioners and
professionals PR and students in PR studies prompted the feminization in Public
Relations profession. So, the public regard Public Relations profession is identical
to women profession who are able to satisfy a-must-have skills as PR practitioners.
It certainly affect viewpoints male students as a candidate of Public Relations
practitioners against the majority of women.
This research intended to overview the perception of Public Relations male
students in Jakarta and surroundings onwomen’s majority in the Public Relations
industry in Indonesia. This research using a qualitative research approach with
method of data collection in-depth interviews to male students who are studying PR
as key informant and PR practitioner as informant. From the results of this
research, it was found that the perception of those male students against the
majority of women in PR is a challange to prove themselves, competence as
benchmark and not gender, as well as being opportunity for them as male PR
practitioners afterwards.
Item Type: | Thesis (Bachelor) |
---|---|
Creators: | Creators NIM Email ORCID Regina, Jessica NIM04120090058 UNSPECIFIED UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Leksmono, Desideria Lumongga Dwihadiah NIDN0302116901 UNSPECIFIED |
Additional Information: | SK 41-09 REG p |
Uncontrolled Keywords: | majority of women ; public relations ; male students ; perception |
Subjects: | H Social Sciences > HM Sociology > HM(1)-1281 Sociology |
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science |
Depositing User: | Users 17 not found. |
Date Deposited: | 04 Oct 2018 07:21 |
Last Modified: | 07 Oct 2021 07:43 |
URI: | http://repository.uph.edu/id/eprint/1067 |