Praharsa, David Dwi (2013) Pengaruh agnes monica sebagai opinion leader dalam menyampaikan pesan pada account twitter –nya terhadap persepsi, sikap, dan tingkah laku di kalangan nezindaclub. Bachelor thesis, Universitas Pelita Harapan.
![Title [thumbnail of Title]](http://repository.uph.edu/style/images/fileicons/text.png)
Title.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (1MB)
![Abstract [thumbnail of Abstract]](http://repository.uph.edu/style/images/fileicons/text.png)
Abstract.pdf
Available under License Creative Commons Attribution Non-commercial No Derivatives.
Download (165kB)
![ToC [thumbnail of ToC]](http://repository.uph.edu/style/images/fileicons/text.png)
ToC.pdf
Available under License Creative Commons Attribution Non-commercial No Derivatives.
Download (2MB)
![Chapter 1 [thumbnail of Chapter 1]](http://repository.uph.edu/style/images/fileicons/text.png)
Chapter1.pdf
Available under License Creative Commons Attribution Non-commercial No Derivatives.
Download (243kB)
![Chapter 2 [thumbnail of Chapter 2]](http://repository.uph.edu/style/images/fileicons/text.png)
Chapter2.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial No Derivatives.
Download (700kB)
![Chapter 3 [thumbnail of Chapter 3]](http://repository.uph.edu/style/images/fileicons/text.png)
Chapter3.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial No Derivatives.
Download (300kB)
![Chapter 4 [thumbnail of Chapter 4]](http://repository.uph.edu/style/images/fileicons/text.png)
Chapter4.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial No Derivatives.
Download (241kB)
![Chapter 5 [thumbnail of Chapter 5]](http://repository.uph.edu/style/images/fileicons/text.png)
Chapter5.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial No Derivatives.
Download (591kB)
![Bibliography [thumbnail of Bibliography]](http://repository.uph.edu/style/images/fileicons/text.png)
Bibliography.pdf
Available under License Creative Commons Attribution Non-commercial No Derivatives.
Download (199kB)
![Appendices [thumbnail of Appendices]](http://repository.uph.edu/style/images/fileicons/text.png)
Appendices.pdf
Restricted to Repository staff only
Available under License Creative Commons Attribution Non-commercial No Derivatives.
Download (5MB)
![Publication-Agreement [thumbnail of Publication-Agreement]](http://repository.uph.edu/style/images/fileicons/text.png)
Publication-Agreemnt.pdf
Available under License Creative Commons Attribution Non-commercial No Derivatives.
Download (426kB)
Abstract
Agnes Monica merupakan artis dengan jumlah followers twitter
terbanyak di Indonesia. Jumlah tersebut menjadikannya sebagai sosok opinion
leader di kalangan fans nya yang disebut NEZindaclub. Penelitian ini ingin
melihat bagaimana dampak tweet yang disampaikan Agnes Monica dalam
account twitter pribadinya terhadap persepsi, sikap, dan tingkah laku dari para
NEZindaclub.
Teori yang digunakan dalam penelitian ini Two Step Flow
Communication, sedangkan pendekatannya adalah kuantitatif survei. Sampel
responden melibatkan 220 orang yang diambil secara convenience sampling dari
populasi 600 anggota NEZindaclub. Skala jawaban Likert digunakan untuk
menghitung instrumen kuesioner yang disebar. Tingkat signifikansi penelitian
adalah 5% (0,05). Perhitungan statistik dilakukan dengan menggunakan program
SPSS.
Hasil penelitian menunjukkan bahwa Agnes Monica sebagai opinion
leader di kalangan NEZindaclub mempunyai pengaruh yang signifikan terhadap
persepsi, sikap dan tingkah laku para pengikutnya. Hal ini ditunjukkan oleh
Pearson Correlation sebesar 0,992 untuk variabel persepsi, sebesar 0,991 untuk
variabel sikap dan sebesar 0,986 untuk variabel perilaku. / Agnes Monica is an artist who has a twitter account the most twitter
followers in Indonesia. That number has allowed her to become an opinion leader
in her community of fans called NEZindaclub. This research aims to see just how
Agnes Monica’s tweets from her personal account influences the perception,
attitude and behavior of NEZindaclub members.
The theory used in this research is Two Step Flow Communication, while
the approach used is quantitative survey. The sample respondents involve 220
people in total that was collected through convenience sampling from a
population of 600 NEZindaclub members. Likert answer scale was used as a
calculating instrument for the questionnaires that were distributed. The degree of
research significance is 5% (0,5). The calculation of statistics were made using a
program called SPSS.
The results of this research show that Agnes Monica as an opinion leader
has a significant amount of influence upon perception, attitude, and behavior
towards the NEZindaclub community members. This can be seen from Pearson
Correlation with as much as 0,992 for the perception variable, 0,991 for the
attitude variable and 0,986 for the behavior variable.
Item Type: | Thesis (Bachelor) |
---|---|
Creators: | Creators NIM Email ORCID Praharsa, David Dwi NIM04120090064 UNSPECIFIED UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Julia, Julia NIDN0323028301 UNSPECIFIED |
Additional Information: | SK 41-09 PRA p |
Uncontrolled Keywords: | opinion leader ; agnes monica ; perception ; attitude ; behavior |
Subjects: | H Social Sciences > HM Sociology > HM(1)-1281 Sociology |
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science |
Depositing User: | Users 17 not found. |
Date Deposited: | 04 Oct 2018 07:22 |
Last Modified: | 04 Oct 2021 04:25 |
URI: | http://repository.uph.edu/id/eprint/1071 |