Pengaruh perceived price, delivery quality, online shopping experience, online shopping habit, customer satisfaction dan dampaknya terhadap online repurchase intention (studi kasus pada sociolla)

Mulyahastuti, Dyna and Herryanto, Sheirly Novia (2020) Pengaruh perceived price, delivery quality, online shopping experience, online shopping habit, customer satisfaction dan dampaknya terhadap online repurchase intention (studi kasus pada sociolla). Masters thesis, Universitas Pelita Harapan.

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Abstract

Penelitian ini dilakukan untuk mengetahui pengaruh perceived price, delivery quality, online shopping experience, online shopping habit, customer satisfaction dan dampaknya terhadap online repurchase intention. Penelitian ini melibatkan 168 responden yang merupakan konsumen Sociolla di seluruh Indonesia. Pengumpulan data untuk penelitian ini dilakukan dengan menyebarkan kuesioner yang berisi 19 pertanyaan dengan Skala Likert 1 – 7 berdasarkan metode convenience sampling. Data dianalisis dengan metode Structural Equation Modelling (SEM) berbasiskan SmartPLS 3.3.2. Hasil penelitian ini menyatakan bahwa perceived price, delivery quality, online shopping experience, online shopping habit dan customer satisfaction berpengaruh secara signifikan terhadap online repurchase intention. / The purpose of this study is to know if perceived price, delivery quality, online shopping experience, online shopping habit, customer satisfaction and the impact on online repurchase intention. This study is using 168 respondents of Sociolla’s customers in Indonesia. Data are collected using 19 items questionnaires that measured with 1-7 Likert Scale and distributed with convenience sampling method. Structural Equation Modelling (SEM) method on SmartPLS 3.3.2 system is used to analyze the data. The study result suggest that perceived price, delivery quality, online shopping experience, online shopping habit and customer satisfaction have significantly effect to online repurchase intention.

Item Type:	Thesis (Masters)
Creators:	Creators NIM Email ORCID Mulyahastuti, Dyna NIM01619190060 dyna.mulyahastuti@yahoo.com UNSPECIFIED Herryanto, Sheirly Novia NIM01619180070 sheir_nov@yahoo.com UNSPECIFIED
Contributors:	Contribution Contributors NIDN/NIDK Email Thesis advisor Bernarto, Innocentius NIDN0320016501 UNSPECIFIED
Additional Information:	T 19-19 MUL p
Uncontrolled Keywords:	Perceived Price ; Delivery Quality ; Online Shopping Experience ; Online Shopping Habbit ; Customer Satisfaction ; Online Repurchase Intention
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	University Subject > Current > Faculty/School - UPH Karawaci > Business School > Master of Management Current > Faculty/School - UPH Karawaci > Business School > Master of Management
Depositing User:	Users 4110 not found.
Date Deposited:	06 Oct 2020 02:30
Last Modified:	08 Sep 2021 07:29
URI:	http://repository.uph.edu/id/eprint/10938

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