Christie, Wella (2013) Proses perencanaan kampanye periklanan stimuno forte melalui tvc di avicom advertising. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
Biro iklan merupakan suatu perusahaan yang menangani full service
periklanan. Banyak perusahaan yang mempercayakan brandnya untuk ditangani
oleh biro iklan. Untuk mengenalkan kelebihan suatu produk atau brand, maka
diperlukan penanganan kampanye periklanan yang terstruktur.
Stimuno Forte merupakan brand atau produk VMS (Vitamin/
Multivitamin/ Suplemen) yang dipercayakan Dexa Medica (klien) untuk ditangani
oleh Avicom Advertising. Laporan magang ini membahas mengenai penanganan
dari produk ini dilakukan dengan perencanaan proses kampanye periklanan
dengan menggunakan media televisi sebagai sarana beriklan, di mana Penulis ikut
terlibat dan berkontribusi dalam pelaksanaannya di Avicom Advertising.
Avicom Advertising menerapkan konsep yang ada pada alur proses
kampanye periklanan Stimuno Forte yang bertujuan untuk mengenalkan produk
Stimuno Forte yang memiliki kandungan penting dalam menjaga daya tahan
tubuh dibandingkan dengan para kompetitornya. Avicom Advertising
menawarkan empat alternatif storyboard yang akan dipilih oleh klien sehingga
iklan dapat diproduksi. / Advertising agency is a company that manages full service of
advertisement. Many companies entrust their brands to be handled by advertising
agency. To introduce the advantages of a product or brand, it needs well
structured advertising campaign.
Stimuno Forte is VMS (Vitamin/Multivitamin/Suplement) brand or product
that is entrusted by Dexa Medica (Client) to be managed by Avicom Advertising.
This Internship report describes about the management of this product that is done
by planned advertising campaign process using television as its medium, where
the writer took a part and contributed in the process of making advertisement at
Avicom Advertising.
Avicom Advertising applies the concept, where in the advertising campaign
process, shows Stimuno Forte has important composition to maintain the vitality
of the body compared to its competitors. Avicom Advertising offers four
alternatives of storyboard which will be chosen by its client so the advertisement
can be produced.
Item Type: | Thesis (Bachelor) |
---|---|
Creators: | Creators NIM Email ORCID Christie, Wella UNSPECIFIED UNSPECIFIED UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Tarigan, Rose Emmaria UNSPECIFIED UNSPECIFIED |
Additional Information: | LM 41-09 CHR p |
Uncontrolled Keywords: | body durability ; television commercial |
Subjects: | H Social Sciences > HM Sociology > HM(1)-1281 Sociology |
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science |
Depositing User: | Users 17 not found. |
Date Deposited: | 04 Oct 2018 07:24 |
Last Modified: | 18 Aug 2021 09:29 |
URI: | http://repository.uph.edu/id/eprint/1112 |