A strategic management perspective of family business : past trends, new insight and future direction at PT. RADIO MUTIARA MANDIRI BUANA SWARA

Gladys, Cherlydea (2018) A strategic management perspective of family business : past trends, new insight and future direction at PT. RADIO MUTIARA MANDIRI BUANA SWARA. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

PT. Radio Mutiara Mandiri Buana Swara (Radio City 95.9 FM) is a company engaged in the field of radio broadcasting, which was first established in 2005. The first generationowner of the company is Mr. Tongariodjo Angkasa.Since 2015, they start to pass the business to their second generation which is the owner son, Mr. Fergus Angkasa.This research is a qualitative and explorative case study research method. To gain data to be analyzed to answer the research problem obtained from interview and observation directly to the company. Data were analyzed by using descriptive and deductive method. In the past, their finance, event & promotion, program event, sales and technology were not doing so well compared to today where it is getting better because they now hire a consultant from Jakarta with a new system to also keeping up with the new technology and trends. In the contrary, their Human resource was better in the past because they are not using a familial system anymore. In fact, each department perspective from past to future is different and related for the company succession.
Item Type: Thesis (Bachelor)
Creators:
Creators
NIM
Email
ORCID
Gladys, Cherlydea
1401020059
UNSPECIFIED
UNSPECIFIED
Contributors:
Contribution
Contributors
NIDN/NIDK
Email
Thesis advisor
Eddy, Eddy
NIDN0110018704
eddy.mdn@lecturer.uph.edu
Uncontrolled Keywords: strategic managemnet, family business, entrepreneurship
Subjects: H Social Sciences > HB Economic Theory
Divisions: University Subject > Current > Faculty/School - UPH Medan > Business School > Management
Current > Faculty/School - UPH Medan > Business School > Management
Depositing User: rony lubis
Date Deposited: 05 Mar 2021 07:24
Last Modified: 21 Jan 2022 02:12
URI: http://repository.uph.edu/id/eprint/11290

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