Disusunnya penelitian ini demi mengetahui pengaruh hubungan antara Design Application, Privacy, dan Fulfillment terhadap Customer Loyalty melalui Perceived Value, Customer Satisfaction dan Customer Trust pada pelanggan Shopee di Surabaya. Penelitian ini diharapkan bermanfaat dalam menambah khasanah ilmu pengetahuan di bidang manajemen khususnya seberapa besar pengaruh Perceived Value, Customer Satisfaction dan Customer Trust terhadap Customer Loyalty sehingga banyak orang lebih memilih berbelanja di aplikasi Shopee / This research is compiled to determine the effect of the relationship between Design Application, Privacy, and Fulfillment on Customer Loyalty through Perceived Value, Customer Satisfaction and Customer Trust on Shopee customers in Surabaya. This research is expected to be useful in adding to the knowledge in the field of management, especially how much influence Perceived Value, Customer Satisfaction and Customer Trust have on Customer Loyalty so that many people prefer to shop on the Shopee application.