Analisis pengaruh service quality dan experience quality terhadap customer loyalty melalui perceived value dan attitude pada pelanggan Djournal coffee di Surabaya

Carrayanta, Verren (2020) Analisis pengaruh service quality dan experience quality terhadap customer loyalty melalui perceived value dan attitude pada pelanggan Djournal coffee di Surabaya. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh Service quality dan Experience quality terhadap Customer loyalty melalui Perceived value dan Attitude. Manfaat yang diharapkan dari penelitian ini adalah seberapa besar pengaruh Perceived value dan Attitude dalam meningkatkan Customer loyalty sehingga akan menciptakan pembelian ulang pada Djournal coffee di Surabaya / This study aims to determine how service quality and experience quality influence customer loyalty through perceived value and attitude. The expected benefit from this research is how much influence Perceived value and Attitude have in increasing customer loyalty so that it will create repeat purchases at Djournal coffee in Surabaya.

Item Type:	Thesis (Bachelor)
Creators:	Creators NIM Email ORCID Carrayanta, Verren NIM02011170009 verrenolivia@gmail.com UNSPECIFIED
Contributors:	Contribution Contributors NIDN/NIDK Email UNSPECIFIED Suryaputra, Ronald NIDN0720097804 ronald.suryaputra@uph.edu UNSPECIFIED Dananjaya, Yanuar NIDN0715017901 yanuar.dananjaya@uph.edu
Uncontrolled Keywords:	service quality; food quality; employee service quality; physical environment quality; experience quality; hedonic ; peace of mind; recognition; perceived value; atttitude; customer loyalty
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	University Subject > Current > Faculty/School - UPH Surabaya > Business School > Management Current > Faculty/School - UPH Surabaya > Business School > Management
Depositing User:	Users 15359 not found.
Date Deposited:	28 Oct 2020 07:26
Last Modified:	28 Oct 2020 07:26
URI:	http://repository.uph.edu/id/eprint/11472

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