Analisis pengaruh self-identification, access, atmosphere, price/promotion, cross-category assortment, within-category assortment terhadap mall loyalty melalui hedonic value, utilitarian value dan shopping well-being (studi pada pelanggan transmart ngagel di Surabaya)

Oksiana, Maria (2020) Analisis pengaruh self-identification, access, atmosphere, price/promotion, cross-category assortment, within-category assortment terhadap mall loyalty melalui hedonic value, utilitarian value dan shopping well-being (studi pada pelanggan transmart ngagel di Surabaya). Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh Self-indentification, Access, Atmosphere, Price/promotion, Cross-category Assortment dan Within-category Assortment terhadap Mall Loyalty melalui Hedonic Value, Utilitarian Value dan Shopping Well-being.Manfaat yang diharapkan daripenelitian ini adalah menambah khasanah ilmu pengetahuan di bidang manajemenkhususnya seberapa besar pengaruh Hedonic Value, Utilitarian Value dan Shopping Well-being sehingga meningkatkan Mall Loyalty yang pada akhirnya akan meningkatkan loyalitas konsumen dari Transmart Ngagel / The purpose of this study was to determine the effect of Self-indentification, Access, Atmosphere, Price/promotion, Cross-category Assortment and Within-category Assortment against Mall Loyalty through Hedonic Value, Utilitarian Value and Shopping Well-being. The expected benefits of this research is to increase the repertoire of knowledge in the field of management, especially how large the influence of Hedonic Value, Utilitarian Value and Shopping Well-being so as to increase Mall Loyalty from Transmart Ngagel.

Item Type:	Thesis (Bachelor)
Creators:	Creators NIM Email ORCID Oksiana, Maria NIM02011170039 mariaoksiana25@gmail.com UNSPECIFIED
Contributors:	Contribution Contributors NIDN/NIDK Email Thesis advisor Ronald, Ronald NIDN0720097804 Ronald.suryaputra@uph.edu Thesis advisor Sondakh, Oliandes NIDN0722128002 Oliandes.sondakh@uph.edu
Uncontrolled Keywords:	self-indentification; access; atmosphere; price/promotion; cross-category assortment; within-category assortment; hedonic value; utilitarian value; shopping well-being; mall loyalty; Transmart Ngagel Surabaya
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	University Subject > Current > Faculty/School - UPH Surabaya > Business School > Management Current > Faculty/School - UPH Surabaya > Business School > Management
Depositing User:	Users 4713 not found.
Date Deposited:	02 Nov 2020 08:25
Last Modified:	02 Nov 2020 08:25
URI:	http://repository.uph.edu/id/eprint/11500

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