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Analisis pengaruh convenience, price, product terhadap attitude towards online shopping dan pada akhirnya repurchase intention pelanggan blibli.com di Surabaya

Aufar, Allian (2020) Analisis pengaruh convenience, price, product terhadap attitude towards online shopping dan pada akhirnya repurchase intention pelanggan blibli.com di Surabaya. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh price, product, convenience, terhadap repurchase intention melalui attitude towards online shopping. Manfaat yang diharapkan dari penelitian ini adalah menambah khasanah ilmunpengetahuan di bidang manajemen khususnya seberapa besar pengaruh attitude towards online shopping sehingga meningkatkan repurchase intention yang pada akhirnya akan meningkatkan transaksi berkelanjutan dari pelanggan online BliBli.com di Surabaya / This study aims to see how the effect of price, product, convenience, repurchase intention through attitudes towards online shopping. The expected benefit from this research is to increase knowledge in the field of management, especially the influence of a large attitude towards online shopping so as to increase repurchase intention which in turn will increase sustainable transactions from BliBli.com online customers in Surabaya.
Item Type: Thesis (Bachelor)
Creators:
Creators
NIM
Email
ORCID
Aufar, Allian
NIM02011170074
allianmuhammad.a@student.uph.edu
UNSPECIFIED
Contributors:
Contribution
Contributors
NIDN/NIDK
Email
UNSPECIFIED
amelia, amelia
NIDN0715128701
UNSPECIFIED
UNSPECIFIED
soedibyo, yolanda
NIDN0725068801
UNSPECIFIED
Uncontrolled Keywords: price; product; online shopping; repurchase intention; convenience
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: University Subject > Current > Faculty/School - UPH Surabaya > Business School > Management
Current > Faculty/School - UPH Surabaya > Business School > Management
Depositing User: Users 4798 not found.
Date Deposited: 05 Nov 2020 07:08
Last Modified: 05 Nov 2020 07:08
URI: http://repository.uph.edu/id/eprint/11621

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