Wijaya, Orivia Tanu (2011) Uses and gratification tayangan ”jika aku menjadi” pada penonton kalangan pembantu rumah tangga di perumahan taman bromo, lippo karawaci, tangerang. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
Sebagai salah satu media massa, televisi memegang peranan penting dalam
penyebaran informasi. Dengan kelebihan audiovisualnya, televisi mampu menarik
perhatian khalayak. Daya tarik inilah yang menyebabkan perkembangan industri
media televisi menjadi permintaan bagi khalayak. Sejak itulah muncul berbagai
stasiun televisi, diikuti dengan program tayangan televisi yang semakin beragam.
Salah satunya adalah tayangan reality show.
Tayangan reality show menjadi fokus utama dalam penelitian ini. Penelitian
ini merupakan penelitian kuantitatif dengan metode survei deskriptif, yang
bertujuan untuk mendeskripsikan kebutuhan dan kepuasan penonton program
tayangan “Jika Aku Menjadi” berdasarkan teori uses and gratification. Sampel
pada penelitian ini berjumlah 60 responden yang dipilih berdasarkan sampling
purposif.
Berdasarkan hasil penelitian, seluruh kebutuhan penonton terpuaskan setelah
menonton program “Jika Aku Menjadi”. Artinya, kepuasan yang didapat
(gratification obtained) lebih banyak dibandingan dengan kebutuhan yang
diinginkan (gratification sought). Hal ini dapat dilihat dari kepuasan yang
diperoleh penonton yaitu kepuasan surveillance, personal identity, personal
relationship, dan diversion memiliki nilai rata-rata lebih besar daripada kebutuhan
surveillance, personal identity, personal relationship, dan diversion. Jadi program
“Jika Aku Menjadi” memberikan kepuasan kepada penonton. / As one of the mass media, television plays an important role in the
dissemination of information. It is able to attract the attention of audiences. It led
to the development of the television media industry to the demand for public.
Since then, various television stations appeared, followed by television program
which are increasingly diverse. One of them is reality show.
Reality show program is the main focus in this research. This research is a
quantitative research with descriptive survey method, to describe the viewer’s
need and gratification of “Jika Aku Menjadi” television program, based on the
uses and gratification theory. The amount of sample in this research are 60
respondents who were selected based on purposive sampling.
Based on this research, all of audience’s needs are satisfied after watching
"Jika Aku Menjadi" television program. That is, gratification obtained is more
than gratification sought. It can be seen from the audience’s satisfaction which
includes the satisfaction of surveillance, personal identity, personal relationships,
and the diversion has the greater average value than the need for surveillance,
personal identity, personal relationships, and diversion. So, "Jika Aku Menjadi"
television program gives satisfaction to the audience.
Item Type: | Thesis (Bachelor) |
---|---|
Creators: | Creators NIM Email ORCID Wijaya, Orivia Tanu UNSPECIFIED UNSPECIFIED UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Setijadi, Naniek N UNSPECIFIED UNSPECIFIED |
Additional Information: | SK 41-07 WIJ u |
Uncontrolled Keywords: | audience’s need and gratification ; television program |
Subjects: | H Social Sciences > HM Sociology > HM(1)-1281 Sociology |
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science |
Depositing User: | Users 17 not found. |
Date Deposited: | 04 Oct 2018 07:30 |
Last Modified: | 17 Dec 2021 07:27 |
URI: | http://repository.uph.edu/id/eprint/1168 |