Penelitian ini bertujuan sebagai mengidentifikasi hubungan positif Entrepreneurial Abilities, Entrepreneurial Attitude, Perceived Desirability dan Subjective Norms terhadap Entrepreneurial Intentions Mahasiswa Universitas Pelita Harapan dan Universitas Prasetiya Mulya dalam membangun bisnis Food & Beverages. Penelitian ini menggunakan metode kuantitif dimana pengumpulan data menggunakan kuesioner berupa skala (rata-rata) dan menggunakan teknik non-probability sampling yaitu snowball sampling dimana responden merupakan mahasiswa Universitas Pelita Harapan dan Universitas Prasetiya Mulya yang mengambil konsentrasi kewirausahaan. Sample di dalam penelitian ini melibatkan 125 responden dengan pengumpulan data menggunakan kuesioner yang dibagikan. Metode analisis statistik yang digunakan adalah Partial Least Square – Structural Equation Modeling (PLS-SEM). Dengan ini hasil menunjukan bahwa variabel Entrepreneurial Abilities, Entrepreneurial Attitude dan Perceived Desirability memiliki hubungan positif terhadap Entrepreneurial Intentions, sedangkan variabel Subjective Norms tidak memiliki pengaruh yang positif terhadap Entrepreneurial Intentions./ This research aims to examine positive influence of Entrepreneurial Abilities, Entrepreneurial Attitude, Perceived Desirability and Subjective Norms towards Entrepreneurial Intentions of the student of Pelita Harapan University and Prasetiya Mulya University on building Food & Beverages business, whereas the sampling technique for this study determined as a non-probablity sampling with snowball sampling technique. Samples were taken in the amount of 125 respondents who are currently taking entrepreneur major in Pelita Harapan University and Prasetiya Mulya University. The data were collected by distributing questionnaires among the samples. This research uses Partial Least Square – Structural Equation Modelling (PLS-SEM) for the statistic analysis method. The result of the research conducted, results shown that Entrepreneurial Abilities, Entrepreneurial Attitude, and Perceived Desirability have positive influence towards Entrepreneurial Intentions of the student of Pelita Harapan University and Prasetiya Mulya University on building Food & Beverages business, whereas Subjective Norms in no way implies positive influence towards Entrepreneurial Intentions of the student of Pelita Harapan University and Prasetiya Mulya University on building Food & Beverages business.