Vega, Gracia (2012) Aktivitas media relations untuk mencapai publisitas hotel santika premiere jakarta. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
Dalam dunia industri khususnya dunia perhotelan saat ini terus mengalami
kemajuan dan saling berusaha untuk memenangkan persaingan. Untuk terus
membangun kemajuan di industri perhotelan, Hotel Santika Premiere Jakarta selalu
berusaha untuk membangun hubungan yang baik terhadap publiknya secara internal
dan juga pihak eksternal, yaitu salah satunya ialah media massa. Hal ini dibangun
melalui aktivitas media relations yang bertujuan untuk mencapai publisitas yang
dimuat di beberapa media mengenai Hotel Santika Premiere Jakarta.
Selama magang berlangsung, Penulis berada pada divisi Public Relations,
sebagai Public Relations Officer. Aktivitas yang Penulis kerjakan selama magang
berlangsung yang berhubungan dengan media sangat berkaitan dengan konsep
menjalin hubungan dengan media atau media relations seperti menyebarkan press
release, menyelenggarakan press-tours, membuat press-party dan press-reception. Selain
itu, aktivitas yang dilakukan oleh penulis selama magang berlangsung yaitu
melakukan pemantauan terhadap media, berhubungan dengan publik dan juga
mengerjakan administrasi umum.
Penulis memperoleh kesimpulan bahwa, divisi public relations Hotel Santika
Premiere Jakarta menerapkan media relations dengan tujuan membina hubungan
yang harmonis dengan media untuk mencapai publisitas positif dari Hotel Santika
Premiere Jakarta. Salah satunya yaitu dengan membuat press-release, selain
perusahaan mendapatkan publisitas tanpa mengeluarkan biaya dan pihak media mendapatkan
pula sumber berita dari press-release tersebut. Kesuksesan aktivitas ini dapat dibuktikan
dengan dimuatnya pemberitaan dari Hotel Santika Premiere Jakarta terhadap press
release yang diberikan kepada media. Saran penulis bagi Hotel Santika Premiere
Jakarta ialah dapat membuat aktivitas media relations yang jarang dilaksanakan
seperti press-conference dan media gathering, yang mana hal tersebut dapat
diciptakan sebagai peningkatan hubungan dengan media terhadap kemudahan dalam
pengaksesan pemberitaan dari Hotel Santika Premiere Jakarta. / In the world of industry especially the world of hospitality today is continues
to progress and trying to win the competition. To continue build on progress in the
hospitality industry, Hotel Santika Premiere Jakarta is always trying to build a good
relationship to public parties internally and also externally, such as one of it is mass
media. It is built through media relations activities aimed at achieving publicity
loaded in some media about Hotel Santika Premiere Jakarta.
During the internship, the author placed in Public Relations division, as Public
Relations Officer. The activity that author do during the internship is related to the
concept of establishing relationship with the media or media relations, such as
spreading the press-release, organize the press-tours, make press-party and press
reception. And activities conducted by the author during internship are doing the
media monitoring, related with the public and doing general administration.
The author obtained the conclusion, that public relations division of Hotel
Santika Premiere Jakarta implement media relations in order to of manage a
harmonious relationship with the media to achieve positive publicity of Hotel Santika
Premiere Jakarta. One of them is by creating a press-release, in addition to company
get publicity without spending costs and get all the media news sources from the
press-release. The success of this activity can be proven by the preaching of the Hotel
Santika Premiere Jakarta loaded against the press-release that was given to the media.
The suggestions from author to Hotel Santika Premiere Jakarta is to create the media
relations activity that rarely implemented such as press-conference and media
gathering, which can be created as an improvement of the relationship with the media
to ease in accessing news from the Hotel Santika Premiere Jakarta.
Item Type: | Thesis (Bachelor) |
---|---|
Creators: | Creators NIM Email ORCID Vega, Gracia UNSPECIFIED UNSPECIFIED UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Suratmo, L. Y. Joko UNSPECIFIED UNSPECIFIED |
Additional Information: | LM 41-08 VEG a |
Uncontrolled Keywords: | media relations activity ; publicity |
Subjects: | H Social Sciences > HM Sociology > HM(1)-1281 Sociology |
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science |
Depositing User: | Users 17 not found. |
Date Deposited: | 04 Oct 2018 07:35 |
Last Modified: | 05 Aug 2021 08:35 |
URI: | http://repository.uph.edu/id/eprint/1199 |