Andilolo, Maria Dionita (2012) Pengaruh tayangan “ala chef” di trans tv pada bulan mei 2012 terhadap pengetahuan kuliner ibu – ibu di rt 07 rw 08 kelurahan kelapa gading timur jakarta utara. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
Media massa khususnya televisi sangat dibutuhkan oleh masyarakat salah
satunya adalah untuk mendapatkan informasi dan juga pengetahuan. Dan televisi
pun banyak diminati masyarakat karena penyampaian informasinya dalam bentuk
gambar, tulisan dan juga suara, jadi lebih bermanfaat bagi masyarakat. Stasiun
televisi pun saling berlomba untuk memproduksi acara yang bisa menghibur
masyarakat dan memberi nilai positif. Pada saat proses pembuatan acara televisi
tersebut, sangat dipengaruhi oleh kebutuhan masyarakat akan hiburan atau untuk
mendapatkan informasi. Demikian juga dengan acara televisi yang bertema
kuliner, sedang banyak diminati khususnya kaum wanita terutama ibu – ibu.
Dengan penelitian ini akan diketahui sejauh mana pengaruh acara kuliner “Ala
Chef” produksi Trans TV terhadap ibu – ibu khususnya yang tinggal di RT 07
RW 08.
Penelitian ini menggunakan penelitian kuantitatif yang bertujuan untuk
mengetahui pengaruh tayangan acara tersebut terhadap ibu – ibu di RT 07 RW 08
Kelurahan Kelapa Gading Timur. Metode yang digunakan adalah metode
deskriptif digunakan untuk meneliti hubungan atau pengaruh sebab akibat.
Keuntungan metode ini adalah kemampuannya memberikan bukti nyata mengenai
hubungan sebab akibat yang langsung bisa dilihat.
Hasil penelitian ini menunjukkan bahwa acara “Ala Chef” memberikan
dampak baik yaitu banyak menarik minat masyarakat untuk menonton acara itu
serta memudahkan masyarakat untuk menambah informasi akan berbagai jenis
kuliner di Indonesia tetntunya dengan cara memasak yang resep pembuatannya
dikemas lebih mudah. Hal ini tercermin dari hasil pengolahan data kuesioner yang
telah berjalan selama satu bulan untuk penayangan 8 episode dibulan Mei 2012.
Dengan demikian setelah diadakan penelitian ini saran yang bisa penulis berikan
adalah agar tayangan “Ala Chef” bisa lebih mengembangkan ide kreatif dalam
penyampaian resep masakan dan tentunya resep masakan nya lebih menjuru ke
selutuh nusantara. / Mass media, especially television people need one of them is to get
information. And television also attracted many people due to the delivery of
information in the form of images, text and sound, so it is more beneficial to
society. Television stations were vying with each other to produce a show that can
entertain people and give a positive value. At the time of the process of making
television programs, is strongly influenced by the needs of people for
entertainment or to get information. Likewise, the culinary-themed television
shows, being in great demand, especially the women, especially mothers. With
this research will influence the extent to which culinary event "Ala Chef" Trans
TV production of the woman especially who live in RT 07 RW 08.
This study uses quantitative research aimed to investigate the influence of
maternal impressions of the woman in RT 07 RW 08 East Kelapa Gading Ward..
The method used is a correlational method is used to examine the association or a
causal effect. The advantage of this method is its ability to provide tangible
evidence of a direct causal link can be seen.
These results indicate that the show "Ala Chef" gives a good effect is
much public interest to watch the show and enable the community to supplement
the information will be different types of cuisine in Indonesia of cooking recipes
packed making it easier. This was reflected in the results of the questionnaire data
processing that has been running for a month for eight episodes aired in May
2012.
Item Type: | Thesis (Bachelor) |
---|---|
Creators: | Creators NIM Email ORCID Andilolo, Maria Dionita UNSPECIFIED UNSPECIFIED UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Suratmo, L. Y. Joko UNSPECIFIED UNSPECIFIED |
Additional Information: | SK 41-06 AND p |
Uncontrolled Keywords: | effect impressions |
Subjects: | H Social Sciences > HM Sociology > HM(1)-1281 Sociology |
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science |
Depositing User: | Users 17 not found. |
Date Deposited: | 04 Oct 2018 07:35 |
Last Modified: | 10 Aug 2021 08:28 |
URI: | http://repository.uph.edu/id/eprint/1211 |