Pengaruh tayangan reality show Keeping Up With the Kardashians terhadap body image mahasiswi jurusan Ilmu Komunikasi Universitas Pelita Harapan = The influence of the reality show Keeping Up With the Kardashians on the body image of communication sciences student at the University of Pelita Harapan

Sinaga, Dessy Puspitasari (2013) Pengaruh tayangan reality show Keeping Up With the Kardashians terhadap body image mahasiswi jurusan Ilmu Komunikasi Universitas Pelita Harapan = The influence of the reality show Keeping Up With the Kardashians on the body image of communication sciences student at the University of Pelita Harapan. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Kecantikan sering menjadi tolok ukur yang digunakan untuk menilai kaum perempuan. Perempuan dianggap menarik apabila memiliki penampilan fisik dengan bentuk tubuh yang langsing, wajah yang cantik, dan kulit yang mulus. Salah satu media massa yaitu televisi menciptakan standar ukuran kecantikan bagi para perempuan bahwa perempuan cantik adalah perempuan dengan bentuk tubuh yang ideal. Padahal kecantikan merupakan suatu hal yang relatif, karena setiap budaya memiliki standar kecantikannya masing-masing. Untuk itu topik mengenai pengaruh tayangan reality show Keeping Up with the Kardashians terhadap body image mahasiswi Jurusan Ilmu Komunikasi Universitas Pelita Harapan menjadi sebuah permasalahan yang menarik untuk diteliti. Dengan menggunakan teori Kultivasi yang dikembangkan oleh George Gerbner dalam penelitian ini yang menyatakan bahwa semakin banyak seseorang menghabiskan waktu menonton televisi, maka ia akan cenderung mengadopsi pandangan dominan yang di tampilkan oleh televisi. Semakin sering seorang perempuan mengkonsumsi televisi, maka akan berpengaruh terhadap pandangannya mengenai body image. Dari hasil pengolahan data yang peneliti dapatkan melalui pembagian kuisioner kepada mahasiswi Jurusan Ilmu Komunikasi Universitas Pelita Harapan dengan teknik purposive sampling, bahwa Hasil Hipotesis H1 diterima, yaitu terdapat pengaruh yang signifikan antara tayangan reality show Keeping Up with the Kardashians terhadap body image mahasiswi jurusan Ilmu Komunikasi Universitas Pelita Harapan. / Beauty often can be used as a scale on which to asses women. Women are considered interesting if they having a sexual physical appearance with a trim body form, a beautiful face, and smooth skin. The mass media and television companies create a standard measurement of the beauty of women that implies all young women should have an ideal body shape. In fact, the standard for beauty is different in different parts of the world because each culture has its standards for being beautiful. Therefore, the argument of “the influence of the reality show Keeping Up with the Kardashians on the body image of communication sciences student at the University of Pelita Harapan becomes an interesting problem to consider. By using the theory of cultivation developed by george gerbner in this research stating that the more time spent watching television, the more a person will tend to develop corresponding view points with the dominating views or beliefs in a certain show dominant in show by television. These incidents connecting television stereotypes to influencing increasingly large numbers of woman consumers on a frequent basis is it sure to impact on the consumers’ views on body image. From the results of collected data that researchers get through the distribution of questionnaires using the purposive sampling technique to the students majoring in communication and sciences at University of Pelita Harapan has resulted in the hypothesis H1 being accepted, showing that there was significant evidence to prove that there is significant grounds to believe that of Keeping Up with the Kardashians has a derogatory effect on body image of communication sciences student at the University of Pelita Harapan .

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